"This campaign delivered exactly what we had hoped for. Increasing revenue from email by 49% while only increasing our email volume by 13% goes to show what the combination of a great segmentation tool, whitelisting awareness and supportive account management can achieve! These results also confirm to Bonmarché the commitment …

"It is clear from the test how valuable this email was, with an increase in sales of 105% compared to those who didn’t receive the email we were amazed. Winning a Which Test Won Award also highlighted to us just how important it was to implement this test."