"This partnership takes place after a very detailed review of our needs and Quividi’s capabilities. As a premium advertising network, we take transparency, viewability and measurement very seriously, and we want to give our sales partners and brands insightful and actionable data, relating to their campaign performance and audience engagement levels. We also have plans to leverage Quividi’s data so that we can offer unmatched audience targeting at scale, which further enhances our capabilities and effectiveness."
"We started from a strong insight consumers rarely know every single shop in a mall, and are even less aware of their newest products. Right now, there’s a wealth of product information available to people through personalized search engines. Our idea was to offer people all this information in a fun and experimental way, using digital technology in shopping malls."