Walkbase is the leading IoT platform providing customer behavior analytics and marketing automation capabilities for brick and mortar retailers. Just like web analytics platforms have revolutionized the online shopping experience, Walkbase provides the same level of customer behavior understanding and personalization to brick-and-mortar stores. The platform analyses in-store customer patterns, measures and optimizes the impact of marketing on physical stores, engages customers with personalized marketing messages based on in-store customer behavior, and links the online and offline customer journeys together.