ShopperTrak

"The difference between the perception of our busiest periods and the reality often surprises our store managers who have tended to act on intuition rather than on proven data. The insight provided by ShopperTrak has enabled them to run their stores more effectively as well as proving to be a powerful operational and strategic tool at the corporate level. Problem: The management team also recognized the potential for accurate foot traffic analytics to provide insight into staffing levels and training requirements. As the company’s existing solution was unable to provide the functionality or global reach to deliver this level of analysis, the decision was made to invest with a new partner."

"Shopper traffic counting is a key tool for us to measure the performance of individual centres or the group as a whole. This makes it critical that the data we receive is both accurate and available, whenever we need it. ShopperTrak fulfils both of these criteria, as well as offering a dedicated service and a real passion for our business."

"ShopperTrak offered great ease of implementation and made us feel very comfortable. No one in our group had done this before, so they provided the expertise and had the process nailed down."