Quividi provides software and hardware solutions embedding state-of-the-art anonymous video analytics technique, to measure audience and traffic in public places, such as hypermarkets, boutiques, malls and transport hubs. With real time counting, precise demographics and third party data integration (such as hand picks, sales data, global visitorship data), Quividi helps brands, retailers, marketing agencies and media owners evaluate and optimize their impact on their audience.
"This partnership takes place after a very detailed review of our needs and Quividi’s capabilities. As a premium advertising network, we take transparency, viewability and measurement very seriously, and we want to give our sales partners and brands insightful and actionable data, relating to their campaign performance and audience engagement levels. We also have plans to leverage Quividi’s data so that we can offer unmatched audience targeting at scale, which further enhances our capabilities and effectiveness."
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