“Since we’ve started using the TradeGecko system, it’s been a huge learning curve for me but your Support Team has been fabulous! They have been terrific with giving me answers and taking our input very seriously with regards to implementing the software for our business. They would say, ‘we have …

"When you start an eCommerce brand, it's important that you have the right backbone in place to grow. So using systems that are trusted and recommended, like TradeGecko, Shopify and Xero, really help you look after the business and you can grow off those platforms."

“Word of mouth is huge, and we also do gluten-free shows in Auckland, Hamilton, Wellington, and Christchurch. They are a great way to get yourself out there and make people aware of your product and brand. We’ve met quite a few of our Internet Ladies at the trade shows – …

"TradeGecko has formed the heartbeat of our business, allowing us to manage the end-to-end supply chain across our 5 global warehouses."

"We had already decided on Shopify for our eCommerce platform and Xero for our backend accounting solution. We were looking for that piece in the middle to secure these ‘two-ends."

"You know, you're always going to be afraid but what happens is you keep getting up in the morning, showing up for work, because there's a passion within you."

"It’s not about one person being the rule-maker tastemaker, that’s not how people are shopping anymore. Women are discovering beauty products through their friends, full stop.”

"We didn’t have this notion of 'radical transparency' straight out of the gate. It emerged from helping customers understand who we were and why we were doing things in a certain way. So, we thought we’ve got nothing to hide. Why don’t we just tell people exactly what it costs …

"We consider ourselves a tech company first. We've created software that lets us know exactly where our raw materials and mattress components are and how to forecast what and when to build. If the UPS truck is delayed, we can reach out to the customer and say, ‘Hey, we've been …

"It was this moment of panic, but also a great opportunity for us to provide awesome customer service and write personalized emails to apologize That really set the tone for how we would run customer service."

"Michael can look into the future better than anyone I’ve ever met. Some people call it luck, but I think Michael has a very good sense of when to do what. There’s no set template. You can’t go and buy the playbook."

"TradeGecko is especially useful for our wholesale business. The B2B eCommerce Store is super easy to use and gives our retailers access to create orders anytime."

"The B2B Store has saved us countless hours in order processing – and now it’s even better with more control over brand aesthetic and presentation."

"TradeGecko’s Mobile app gives us a competitive edge by allowing real time inventory, sales reports and product catalogs at the touch of a button."

"It’s all about the team behind you, not just the staff you work with but the integration partners, like Shopify, TradeGecko and StarShipIT – they’re also part of your team. When you get that right, then life gets a lot easier as it frees you up to focus on a …