"We consider ourselves a tech company first. We've created software that lets us know exactly where our raw materials and mattress components are and how to forecast what and when to build. If the UPS truck is delayed, we can reach out to the customer and say, ‘Hey, we've been …

"When sales escalate quickly, you don’t want to be caught short with inventory stockouts. It’s hard to forecast unless you have two-to-three years of solid sales behind you, so it was very reactive in those first few years."

"We didn’t have this notion of 'radical transparency' straight out of the gate. It emerged from helping customers understand who we were and why we were doing things in a certain way. So, we thought we’ve got nothing to hide. Why don’t we just tell people exactly what it costs …

"There’s a really good experience that you get when you go to a craft beer bar or a bottle shop, where you rely on them to give you some guidance on discovering new beers. We thought, we can do the same online and deliver to people’s homes, so that customers …

"I would recommend TradeGecko to businesses that are attempting to sell both online and offline. I think they would benefit greatly from this technology because it helps them structure the way they think about their organization."

"Peace of mind – just knowing that everything is up to date."

"After starting to use TradeGecko, I’d say we save 60-75% of time each day- what used to be spent wrestling with spreadsheets. This allows us to be more effective in other spheres of our business, allows us to be more well-rounded and frees us up to go out and advance …

“We’ve built a TradeGecko integration that gives us shipping estimates, by tapping into USPS, FedEx and UPS’s APIs so that when we create an order in TradeGecko, we move into our app, get all the shipping estimates, choose one and apply that to an invoice as a shipping line."

"We travel to a lot of trade shows so we needed something that was very flexible and could talk to our different locations, so we can take orders on the spot."

“The real-time information helps capitalize on every sales opportunity, so we know right away where to get stock instead of wasting time on manual checks.”

"We've got people in Palo Alto working on software, and in Japan and Hong Kong working on R&D. Being a multinational team also lets us gear our marketing specifically to local markets with localised content. Drones are where we started, but we're more about developing easy-to-use systems for things that …

“We have looked at other countries such as Bangladesh and Vietnam but tend to reject them on the basis that they are harder to audit or have very large MOQs. We prefer to work with smaller factories who really value our orders and can deliver quality for mid market price …

"I was about 29, 30, travelling through Seattle and saw this mobile espresso cart that a Boeing engineer built. I thought, That’s a good idea. I moved back to New Zealand, got a government grant, borrowed money off my dad and was in business. I was always obsessed with flavour …

“(As) a consumer electronics business it probably could remain viable with 100 shops. But when you have the utter greed of modern capitalism, when they opened 300 shops. it’s going to go broke.”

"We want to get people outside, help people get back to enjoying being outdoors, and not as a marketing initiative publicity stunt, but because it’s in our core values. That’s what makes me want to come to work every day: sticking to the values that make our company great."