"This partnership is not only proving to be very successful but also invaluable for the businesses that we support."

"Capturing customer feedback to continuously provide the best service and amenities is so important and partnering with Purple was a perfect fit for our needs."

"WiFi is the source that provides us the majority of our new records."

“The WiFi analytics solution offered by Smarter WiFi and Purple allowed us to not only execute this campaign, but also to expand the campaigns reach and overall success.”

“Overall, we are really happy with the solution and the potential it offers. The new Purple portal has a fresh layout which allows for manoeuvring through data with ease and the Purple customer success and support teams have been very responsive and have provided a lot of support for the …

“Softcat and Purple ran an on-site demo to highlight exactly what the solution would deliver. Once we’d seen what it was capable of and understood the potential it held for introducing innovative services further down the line, we were confident it was the right solution for our needs.”

“We have a bi-weekly conference call with NHS Digital and they have commended us on the success of the project. We knew it would be a challenge to get the service up and running in such a short timescale, but Softcat and Purple provided everything we needed to make the …

“Purple has allowed us to better understand the demographics of our onsite audience, which was especially useful when hosting the FEI World Equestrian Games Tryon 2018. This data allows us to more accurately showcase what audiences attended versus who tuned in online or by TV.”

“Simply put, Purple is our best form of email sign ups. We know the data we are getting is valid, and we can then use this to create hyper-personalized marketing campaigns aimed at driving spend and increasing return rates.”

“Feedback is very important to us as it enables us to determine whether the things we are implementing are what people actually want to see happening in the centre. Loyalty is also extremely important as we pride ourselves on being a community focused shopping centre so listening to people and …

“The data provides a good insight into our audience and helps us to better understand who they are, which in turn informs some of our decisions in planning for our next event. We’ve been very impressed with Purple, from the straight forward setup and configuration, to the detailed analytics and …

"Boutique hotels are a great market for Purple as they often have minimal overheads and limited time to collate customer data and distribute emails to guests. With Purple, businesses like the Eldan Hotel can get data collected automatically from those accessing the WiFi and messages are automatically sent to ask …

“Purple has provided a gateway for us to begin building better customer profiles.”

"We are always looking at ways we can improve our customers’ experiences and our new app will do just that.”

“Purple has provided a platform that has helped us achieve our goal of elevating the customer experience. Not only do customers have access to a strong WiFi network throughout our restaurants, but with the customer data we have collected, we will be able to begin personalizing our interaction with new …