“We can now predict which of our members are most likely to require procedures and adjust our health plans to serve them more effectively and offer better value.”
“After a thorough investigation of the analytical solutions in the market, we selected IBM SPSS predictive analytics software for its ease of use for the business users and the extensive insight it provides into customer behavior and profitability. The software generates results rapidly. In addition, the software fits smoothly into our current CRM environment, thus providing a solid, future-proof platform for us to engage with our customers on a personal basis across any channel.”