“As a content marketer, we have a tendency to chase the editorial calendar and constantly pump out new content. Historically, we’ve been more tilted on creation and less on promotion. And we know that’s wrong. We should have our ratios at around 30% for content creation and 70% for content promotion.”
"The gamification makes it fun and competitive with your co-workers."
Yotpo is a customer content marketing platform that generates reviews, social Q&A and rich media and uses this content to drive traffic and increase conversions. Yotpo's vision is to maximize the potential of User-GeneratedShow more