PostBeyond is your infrastructure for social business. Enable employees and partners to post approved brand content to their personal networks in an efficient, consistent, and measurable way. Content shared through brand channels is rapidly losing trust and reach. Using old social media promotional tactics no longer works. Most brands publish content in a linear fashion instead of maximizing reach through network effects. Employees and partners already discuss your company on social media, but there's no consistency or visibility into what they say or how they say it.
Yotpo is a customer content marketing platform that generates reviews, social Q&A and rich media and uses this content to drive traffic and increase conversions. Yotpo's vision is to maximize the potential of User-Generated Content (UGC) for every business and redefine the way they market themselves via Customer Content Marketing. They boost the chances of obtaining user-generated content from customers in a smart and automatic way using tools that make the experience simple.
Learn more about Yotpo“As a content marketer, we have a tendency to chase the editorial calendar and constantly pump out new content. Historically, we’ve been more tilted on creation and less on promotion. And we know that’s wrong. We should have our ratios at around 30% for content creation and 70% for content promotion.”
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