"Most medical students and professionals are not tied to a computer all day, and they can’t afford to miss out on important updates, guidelines or resources we share with them. One of the AMA’s top missions is to ensure that AMA members have all the timely information they need to be successful at every step of their medical careers. We quickly realized that Haiilo would help us to shift our communications to mobile-first comms and that’s the reason why we decided to launch Haiilo."