“The biggest problem was that the Insight team was spending more time than desired answering requests for information across the business, as there was no central repository for knowledge. This came at a cost of analysis that solved business problems and investments in customer research that were already done previously. Nobody would know where exactly to go to for what information and our limited resources were being used up searching.”
"The Insights Hub has delivered for our team, it has improved the awareness of Insights across the group to a point that we now have users of research that we didn’t even know previously, asking for training on how to use The Hub and instead of commissioning more and more research they are taking time to look at the knowledge we already have and building on the learning."