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"The industry is approaching ad fraud in new ways, noting that the conversation now revolves around supply path optimization. The conversation includes validating partners and relying on third-party measurement — not just the latter."
"Right now, there are so many different partners out there that people are working with, and some of those are the ones that could be the leak in the problem that leads to fraud."
DoubleVerify is a leading software platform for digital media measurement and analytics. Their mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair …
Integral Ad Science is a global leader in digital media quality, ensuring that ads are viewable by real people in safe and suitable environments. IAS makes every impression count, ensuring …
CHEQ is the leading solution in the world for Go-to-Market organizations looking to secure their business from invalid traffic (IVT). CHEQ is bringing cybersecurity solutions to CMOs and Marketing teams, …
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