Pixalate, a global ad fraud intelligence and marketing compliance platform, works with brands and platforms to protect against fraudulent traffic and improve ad inventory quality. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and OTT/Connected TV advertising.
"Gives us hope that there's still value in producing industry technology standards, [in] collaboration, and [in] educating marketers to use these technologies to reduce fraud."
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