Pixalate, a global ad fraud intelligence and marketing compliance platform, works with brands and platforms to protect against fraudulent traffic and improve ad inventory quality. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and OTT/Connected TV advertising.
"The industry is approaching ad fraud in new ways, noting that the conversation now revolves around supply path optimization. The conversation includes validating partners and relying on third-party measurement — not just the latter."
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