“Pathmatics listened to our goals and instead of fitting our needs into an off-the-shelf dataset, they brought ideas we couldn’t find anywhere else Pathmatics managed the entire process, developing custom formulas that now feed into our marketing mix model.”

"Pathmatics’ relentless pursuit to bring transparency to the digital advertising world has given our analysts the confidence and ability to provide Mintel clients with the most comprehensive, cross-channel insights. We are proud to call Pathmatics our partner and look forward to further collaboration over the next several years.”