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“We’ve added a whole wave of new revenue by expanding our clients’ budgets and getting them into some of these little channels and more.”
“Pathmatics listened to our goals and instead of fitting our needs into an off-the-shelf dataset, they brought ideas we couldn’t find anywhere else Pathmatics managed the entire process, developing custom formulas that now feed into our marketing mix model.”
Adverity is the integrated data platform for connecting, managing, and using your data at scale. The platform enables businesses to blend disparate datasets such as sales, finance, marketing, and advertising, to create a single source of truth over business performance. Through automated connectivity to hundreds of data sources and destinations, unrivaled data transformation options, and powerful data governance features, Adverity makes it easy to scale and automate your data operations and have trust in your data. Adverity was founded in 2015 and is headquartered in Vienna with offices in London and New York, and currently works with leading brands and agencies including Unilever, Bosch, IKEA, Forbes, GroupM, Publicis, and Dentsu. Learn more at www.adverity.com
Allocadia, help marketers run marketing so they can do more marketing, by providing them with planning, budgeting and performance software to optimize marketing investments and drive real business results. The recognized leader in Marketing Performance Management (MPM), Allocadia serves more than 150 customers and thousands of users, and manages billions of marketing dollars. Allocadia customers include Juniper Networks, VMware, Arc’teryx, and Charles Schwab, and Partner with market leaders including IBM, Oracle, Workfront and Marketo.
Tercept is a passionate team of Engineers, Data Scientists and AdTech Experts with many many years of experience in advertising and marketing analytics. training model also provides personality enhancement opportunities to the students, as part of their course curriculum, to ensure complete empowerment.
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