“Pathmatics listened to our goals and instead of fitting our needs into an off-the-shelf dataset, they brought ideas we couldn’t find anywhere else Pathmatics managed the entire process, developing custom formulas that now feed into our marketing mix model.”

"[Explorer’s insights] bring sophistication and confidence to the reporting that we can do, that otherwise would be absent. Certainly being able to have that visibility and to change client strategy for better results is certainly a big benefit and the clients gain a lot of confidence as well based on …