Pathmatics provides breakthrough transparency in digital advertising. The company’s patent-pending technology analyzes digital advertising activity and delivers real-time, actionable intelligence to many of the world’s largest advertisers, agencies, publishers and ad tech providers. Pathmatics is headquartered in Santa Monica, CA and is backed by Upfront Ventures, BDMI and other leading venture funds.
“We leverage their data and insights to adapt media across the paid, owned, and earned ecosystem. For our clients, the kind of competitive data that they offer is quite helpful for example, if we see that a brand’s competitor is upping their focus on a particular publisher or content genre, we can determine what that means for our own client’s media strategy and adapt when necessary.”
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