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Pathmatics provides breakthrough transparency in digital advertising. The company’s patent-pending technology analyzes digital advertising activity and delivers real-time, actionable intelligence to many of the world’s largest advertisers, agencies, publishers and ad tech providers. Pathmatics is headquartered in Santa Monica, CA and is backed by Upfront Ventures, BDMI and other leading venture funds.
"We use it to understand client strategies and live creatives and current partners. It has helped us as I say "be the smartest people in the room" because when you …
“If we see something a competitor is doing really well, like homepage takeovers on ebay.com. It helps us to plot our course so we don’t run a day after them.”
“In a time when digital advertising spend is the largest piece of the puzzle, so many vendors are lacking in providing an accurate depiction of the digital marketplace. Our partnership …
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