Pathmatics provides breakthrough transparency in digital advertising. The company’s patent-pending technology analyzes digital advertising activity and delivers real-time, actionable intelligence to many of the world’s largest advertisers, agencies, publishers and ad tech providers. Pathmatics is headquartered in Santa Monica, CA and is backed by Upfront Ventures, BDMI and other leading venture funds.
“Pathmatics listened to our goals and instead of fitting our needs into an off-the-shelf dataset, they brought ideas we couldn’t find anywhere else Pathmatics managed the entire process, developing custom formulas that now feed into our marketing mix model.”
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