Pathmatics provides breakthrough transparency in digital advertising. The company’s patent-pending technology analyzes digital advertising activity and delivers real-time, actionable intelligence to many of the world’s largest advertisers, agencies, publishers and ad tech providers. Pathmatics is headquartered in Santa Monica, CA and is backed by Upfront Ventures, BDMI and other leading venture funds.
"Pathmatics’ relentless pursuit to bring transparency to the digital advertising world has given our analysts the confidence and ability to provide Mintel clients with the most comprehensive, cross-channel insights. We are proud to call Pathmatics our partner and look forward to further collaboration over the next several years.”
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