Beckon is The Source of Truth for Marketing™—enterprise software that delivers clean, trusted data and real-time marketing intelligence for agile decisions at the speed and scale of modern marketing. The first platform to combine data best practices with marketing best practices, Beckon provides automated data management, total visibility into cross-channel marketing performance, integrated campaign planning, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs right out of the box for fast time to value. Beckon is for marketers who want to bring order to messy data, see what’s working across it all, spend wisely, maximize ROI, and tell the story of marketing’s impact on the business.
“I’ve been thinking a lot about what legacy I want to leave. Do I want to be that guy who outsources thinking and analysis to a third-party vendor, and it’s my job to just execute the playbook? Or do I want to build, in-house, a core competency for data-driven marketing so that my entire extended marketing team knows how to view data, ask questions and optimize? The answer is clearly the latter.”
"With Beckon, we get cutting edge technology, but so much more. The Beckon team is a true partner to us, ensuring success every step of the way."
"We had data spread out across the organization, but needed to get teams moving in the same direction. With Beckon, we got a place where all of our data can live and breathe and really be a tool and resource for everyone in the organization, allowing for the kind of focus our agile marketing strategy requires."
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