Beckon is The Source of Truth for Marketing™—enterprise software that delivers clean, trusted data and real-time marketing intelligence for agile decisions at the speed and scale of modern marketing. The first platform to combine data best practices with marketing best practices, Beckon provides automated data management, total visibility into cross-channel marketing performance, integrated campaign planning, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs right out of the box for fast time to value. Beckon is for marketers who want to bring order to messy data, see what’s working across it all, spend wisely, maximize ROI, and tell the story of marketing’s impact on the business.
“We spent $100,000 for every custom report we had the agency create. There were about 200 of these reports being requested from across the company. Not only was this expensive, but having our agency create reports on their own performance was like letting the fox in the henhouse.”
“Spending a million dollars on a high-level mix model that just sits on the shelf doesn’t make sense these days. We need performance insight that is more real-time, granular and actionable. That’s why we use Beckon.”
"The data is in. According to Forrester, Beckon boasts 12.7% higher marketing ROI (12.7% better business outcomes with the same dollar of spend), $8.5 million in benefit reaped over 3 years with us, and investing in Beckon for your marketing team delivers a 513% ROI and pays for itself in only ONE MONTH."
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