Beckon is The Source of Truth for Marketing™—enterprise software that delivers clean, trusted data and real-time marketing intelligence for agile decisions at the speed and scale of modern marketing. The first platform to combine data best practices with marketing best practices, Beckon provides automated data management, total visibility into cross-channel marketing performance, integrated campaign planning, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs right out of the box for fast time to value. Beckon is for marketers who want to bring order to messy data, see what’s working across it all, spend wisely, maximize ROI, and tell the story of marketing’s impact on the business.
“The marketing landscape is changing so quickly. We need solutions that make us faster, smarter, more creative. I need to know that we’re spending our dollars in the right way and investing in the programs that drive consumer obsession with our brand. That’s what Beckon gives us.”
"We've made a fundamental shift from our agencies owning our data to Bayer building a powerful data platform internally, our single source of truth. Having data available in real time allows us to be action-based rather than just seeing a history lesson several weeks down the road. We never could have gotten here without Beckon."
"With Beckon, we get cutting edge technology, but so much more. The Beckon team is a true partner to us, ensuring success every step of the way."
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