Beckon is The Source of Truth for Marketing™—enterprise software that delivers clean, trusted data and real-time marketing intelligence for agile decisions at the speed and scale of modern marketing. The first platform to combine data best practices with marketing best practices, Beckon provides automated data management, total visibility into cross-channel marketing performance, integrated campaign planning, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs right out of the box for fast time to value. Beckon is for marketers who want to bring order to messy data, see what’s working across it all, spend wisely, maximize ROI, and tell the story of marketing’s impact on the business.
"We've made a fundamental shift from our agencies owning our data to Bayer building a powerful data platform internally, our single source of truth. Having data available in real time …
"Success in marketing analytics is about building organizational adoption. Adoption is largely a function of credibility of the underlying data and the methods applied. If your very first investment is …
“Sales leaders have a system of record in Salesforce. HR and finance leaders have their systems of record. Finally, as a marketing leader, I have Beckon. Beckon is both the …
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