Beckon

"As marketers, we invest almost all our time and resources in execution and execution management. Meanwhile, not enough is invested in performance management—that lost art of being intentional at the outset about what we want to accomplish, doing the hard work to understand what’s working and not working, and telling the marketing story in terms of business impact."

“Having a solid source of truth for all marketing reporting has completely changed the game for us. NOW we can be data-driven. NOW we can be agile. NOW we can accelerate business growth.”

"We've made a fundamental shift from our agencies owning our data to Bayer building a powerful data platform internally, our single source of truth. Having data available in real time allows us to be action-based rather than just seeing a history lesson several weeks down the road. We never could have gotten here without Beckon."