Beckon

"The marketing landscape is changing so quickly. We need solutions that make us faster, smarter, more creative. I need to know that we're spending our dollars in the right way and investing in the programs that drive consumer obsession with our brand. That's what Beckon delivers."

"Standardizing the reporting we used to do manually, and having integrated, validated data saves us hundreds of hours on every Media Mix cycle that we do, and ensures that the resulting insights are accurate. We've been able to cut months off of that process, and run mixed models and optimize investments midseason."

“Spending a million dollars on a high-level mix model that just sits on the shelf doesn’t make sense these days. We need performance insight that is more real-time, granular and actionable. That’s why we use Beckon.”