19 Beckon Testimonials

"As marketers, we invest almost all our time and resources in execution and execution management. Meanwhile, not enough is invested in performance management—that lost art of being intentional at the outset about what we want to accomplish, doing the hard work to understand what’s working and not working, and telling the marketing story in terms of business impact."

“Having a solid source of truth for all marketing reporting has completely changed the game for us. NOW we can be data-driven. NOW we can be agile. NOW we can accelerate business growth.”

"With Beckon, we not only have a technology partner, but an educational partner and a strategy partner. Beckon is helping us flex a whole new muscle in the organization. My teams are now thinking about how to optimize with data, and that's a huge win."

"Ever since the inception of the eMarketing function at Union Bank, we have sought to have a central location for our digital marketing channel performance data. In Beckon we now have it. Beckon allows us to capture important insights that can be used to improve results."

“Beckon has made our marketing data more actionable and timely. Live entertainment is a fast-moving environment. If we take too long to analyze and react, we miss meaningful opportunities.”

“Now with Beckon we’re able to slice the data in a myriad of ways drill into where sales are actually coming from. It’s changing our marketing mix and how we spend. That’s a very big deal.”

“The marketing landscape is changing so quickly. We need solutions that make us faster, smarter, more creative. I need to know that we’re spending our dollars in the right way and investing in the programs that drive consumer obsession with our brand. That’s what Beckon gives us.”

"The data is in. According to Forrester, Beckon boasts 12.7% higher marketing ROI (12.7% better business outcomes with the same dollar of spend), $8.5 million in benefit reaped over 3 years with us, and investing in Beckon for your marketing team delivers a 513% ROI and pays for itself in only ONE MONTH."

“Sales leaders have a system of record in Salesforce. HR and finance leaders have their systems of record. Finally, as a marketing leader, I have Beckon. Beckon is both the starting point for all that marketing does and the home for everything that marketing achieves.”

"We've made a fundamental shift from our agencies owning our data to Bayer building a powerful data platform internally, our single source of truth. Having data available in real time allows us to be action-based rather than just seeing a history lesson several weeks down the road. We never could have gotten here without Beckon."

"We had data spread out across the organization, but needed to get teams moving in the same direction. With Beckon, we got a place where all of our data can live and breathe and really be a tool and resource for everyone in the organization, allowing for the kind of focus our agile marketing strategy requires."

"The marketing landscape is changing so quickly. We need solutions that make us faster, smarter, more creative. I need to know that we're spending our dollars in the right way and investing in the programs that drive consumer obsession with our brand. That's what Beckon delivers."

"Standardizing the reporting we used to do manually, and having integrated, validated data saves us hundreds of hours on every Media Mix cycle that we do, and ensures that the resulting insights are accurate. We've been able to cut months off of that process, and run mixed models and optimize investments midseason."

“Spending a million dollars on a high-level mix model that just sits on the shelf doesn’t make sense these days. We need performance insight that is more real-time, granular and actionable. That’s why we use Beckon.”

“I’ve been thinking a lot about what legacy I want to leave. Do I want to be that guy who outsources thinking and analysis to a third-party vendor, and it’s my job to just execute the playbook? Or do I want to build, in-house, a core competency for data-driven marketing so that my entire extended marketing team knows how to view data, ask questions and optimize? The answer is clearly the latter.”