19 Beckon Testimonials

"Standardizing the reporting we used to do manually, and having integrated, validated data saves us hundreds of hours on every Media Mix cycle that we do, and ensures that the resulting insights are accurate. We've been able to cut months off of that process, and run mixed models and optimize investments midseason."

"With Beckon, we get cutting edge technology, but so much more. The Beckon team is a true partner to us, ensuring success every step of the way."

"Ever since the inception of the eMarketing function at Union Bank, we have sought to have a central location for our digital marketing channel performance data. In Beckon we now have it. Beckon allows us to capture important insights that can be used to improve results."

“Having a solid source of truth for all marketing reporting has completely changed the game for us. NOW we can be data-driven. NOW we can be agile. NOW we can accelerate business growth.”

“Our challenge was always management-level performance reporting and bringing together the big picture in a timely way. By cleaning up the data and enforcing a taxonomy, Beckon makes reporting and visualization suddenly very accessible and powerful.”

“We spent $100,000 for every custom report we had the agency create. There were about 200 of these reports being requested from across the company. Not only was this expensive, but having our agency create reports on their own performance was like letting the fox in the henhouse.”

"Success in marketing analytics is about building organizational adoption. Adoption is largely a function of credibility of the underlying data and the methods applied. If your very first investment is in building a credible single-source-of-truth with data, you can significantly reduce the costs and time it takes to achieve world-class analytics."