“Beckon has made our marketing data more actionable and timely. Live entertainment is a fast-moving environment. If we take too long to analyze and react, we miss meaningful opportunities.”

"We had data spread out across the organization, but needed to get teams moving in the same direction. With Beckon, we got a place where all of our data can live and breathe and really be a tool and resource for everyone in the organization, allowing for the kind of …

"With Beckon, we get cutting edge technology, but so much more. The Beckon team is a true partner to us, ensuring success every step of the way."

“Having a solid source of truth for all marketing reporting has completely changed the game for us. NOW we can be data-driven. NOW we can be agile. NOW we can accelerate business growth.”

“Our challenge was always management-level performance reporting and bringing together the big picture in a timely way. By cleaning up the data and enforcing a taxonomy, Beckon makes reporting and visualization suddenly very accessible and powerful.”

“We spent $100,000 for every custom report we had the agency create. There were about 200 of these reports being requested from across the company. Not only was this expensive, but having our agency create reports on their own performance was like letting the fox in the henhouse.”

"Success in marketing analytics is about building organizational adoption. Adoption is largely a function of credibility of the underlying data and the methods applied. If your very first investment is in building a credible single-source-of-truth with data, you can significantly reduce the costs and time it takes to achieve world-class …