"With Beckon, we not only have a technology partner, but an educational partner and a strategy partner. Beckon is helping us flex a whole new muscle in the organization. My teams are now thinking about how to optimize with data, and that's a huge win."

"As marketers, we invest almost all our time and resources in execution and execution management. Meanwhile, not enough is invested in performance management—that lost art of being intentional at the outset about what we want to accomplish, doing the hard work to understand what’s working and not working, and telling …

“Now with Beckon we’re able to slice the data in a myriad of ways drill into where sales are actually coming from. It’s changing our marketing mix and how we spend. That’s a very big deal.”

“Our challenge was always management-level performance reporting and bringing together the big picture in a timely way. By cleaning up the data and enforcing a taxonomy, Beckon makes reporting and visualization suddenly very accessible and powerful.”

“We spent $100,000 for every custom report we had the agency create. There were about 200 of these reports being requested from across the company. Not only was this expensive, but having our agency create reports on their own performance was like letting the fox in the henhouse.”

"Success in marketing analytics is about building organizational adoption. Adoption is largely a function of credibility of the underlying data and the methods applied. If your very first investment is in building a credible single-source-of-truth with data, you can significantly reduce the costs and time it takes to achieve world-class …

"With Beckon, we get cutting edge technology, but so much more. The Beckon team is a true partner to us, ensuring success every step of the way."