"We've made a fundamental shift from our agencies owning our data to Bayer building a powerful data platform internally, our single source of truth. Having data available in real time allows us to be action-based rather than just seeing a history lesson several weeks down the road. We never could …

“Beckon has made our marketing data more actionable and timely. Live entertainment is a fast-moving environment. If we take too long to analyze and react, we miss meaningful opportunities.”

“The marketing landscape is changing so quickly. We need solutions that make us faster, smarter, more creative. I need to know that we’re spending our dollars in the right way and investing in the programs that drive consumer obsession with our brand. That’s what Beckon gives us.”

“Our challenge was always management-level performance reporting and bringing together the big picture in a timely way. By cleaning up the data and enforcing a taxonomy, Beckon makes reporting and visualization suddenly very accessible and powerful.”

“We spent $100,000 for every custom report we had the agency create. There were about 200 of these reports being requested from across the company. Not only was this expensive, but having our agency create reports on their own performance was like letting the fox in the henhouse.”

"Success in marketing analytics is about building organizational adoption. Adoption is largely a function of credibility of the underlying data and the methods applied. If your very first investment is in building a credible single-source-of-truth with data, you can significantly reduce the costs and time it takes to achieve world-class …

"With Beckon, we get cutting edge technology, but so much more. The Beckon team is a true partner to us, ensuring success every step of the way."