"We want to think about each piece that’s important to each customer. It’s not just about the campaign anymore—but putting together all the information they want to hear from us at the time they want to hear it."

"The installation of a dedicated CRM team has revolutionised the way we send emails with real-time triggers, marketing automation, personalisation, targeted sends ,and consistency in data being used for marketing campaigns."

“Rather than just being driven by opinions, we use facts and numbers to drive our marketing investments. You can’t argue with increased open rates, click through rates, conversion rates, and revenue.”

"Newman University wants to be on the cutting edge of personalized consumer marketing and the forefront of the cloud. We evaluated other vendors but selected Oracle Marketing Cloud for our marketing automation solution. Oracle met our high expectations and collaborated with us to identify the right solution under a tight …

"Oracle’s Accelerated Buying Experience streamlined our procurement of Oracle Data as a Service and Marketing Cloud. The ordering document was obtained online, the order placed and cloud services provisioned all within two days versus two weeks for on-premises procurements—start to finish."

"Our company's values are around leadership, accountability, and integrity. Oracle Marketing Cloud puts tools at our fingertips that enable us to extend our market lead, and to communicate with confidence and authority while making the best use of our marketing budget."

"We selected Oracle because its marketing, social, and sales cloud solutions are especially suited for our focus on our partners. As important, Oracle was eager to work with us to adapt the solutions to ensure an end-to-end experience from lead through service."

"Our goal is to be the worldwide leader in providing high-value promotional products at low, factory-direct pricing. Oracle Marketing Cloud enables us to communicate with customers in a highly relevant, multi-channel way—all in the cloud—which is essential for building a profitable lifecycle marketing strategy."

"With the new Oracle cloud-based global opportunity management system in place, we can focus our efforts on our top clients and opportunities to give our teams the data they need to grow their respective business."

"As we went through the software selection process, we considered Salesforce.com as well as Microsoft Dynamics CRM. We already had two instances of each tool in-house, but both tools presented limitations in the form of additional data costs as well as restrictions on mobility and scalability. On the flip side, …

"We are a long-time Oracle customer, so we did not go through a normal package-selection process. Since we were already using on-premise applications, we did not need to have support for our infrastructure, so we chose to stay with Oracle because it offered Oracle Sales Cloud, which provided not only …

"With Oracle Marketing Cloud, we can streamline our marketing processes and gain a 360 degree view of customers to improve marketing efficiency and reduce internal operation cost. By consolidating our marketing resources and data, we transformed into data-driven marketing to gain the competitive differentiation."