"We needed to have better brand consistency which is easier said than done. Brand consistency and stringent brand governance is not an easy task to master for an entire organization. I think a lot of big companies struggle with that as well. With Optimizely's CMP, we’re now able to have …

"Companies like us that have multiple campaigns happening concurrently run the risk of diluting the brand and messaging. By using Optimizely’s Visitor Groups and Recommendations, we can negate that risk."

"Product owners now ask more and more to test every change to prove that it does what it is supposed to do and if not, we can optimize. These learnings are crucial for delivering a convincing customer experience."

"We were laser focused on creating the most seamless and frictionless shopping experience for our consumers. Optimizely was the perfect tool to help us do that."

"Optimizely’s experimentation platform is the complete solution for A/B testing and feature flagging. It satisfies both an engineering team that needs robust SDKs and APIs to build complex experiments, and non-technical users to create and view the results of their own experiments. It satisfies both ends of the spectrum and …

"Like so many modern organizations, our success hinges on being able to maximize visibility, enable faster turnaround times, and minimize duplication and waste."

"Optimizely is an extremely powerful, yet simple tool to use. Our team is now empowered to constantly review and experiment with different aspects of the customer experience. Optimizely is helping us to remove the element of guesswork that was previously needed. This guesswork has now been replaced with data-driven results …

"We set up a simple campaign on Google with a test budget to monitor how the impact of our new lead tracking method. Within six to eight weeks, the results spoke for themselves and many of our leads were converted. This may sound standard for other businesses, but it’s ground-breaking …

"All is well from a back-end developers’ perspective. I hear no complaints. Right now, our site foundation is strong, making it easier for front-end developers, content editors, and web editors in making swift changes."

"We try to get our features behind a flag before rolling them out. I always insist on this as it helps us mitigate risk. Feature flag is a big thing for us. We utilise it as much as possible and in some instances, feature flags evolve into full-on experiments."

"A key advantage of Optimizely is its hosting abilities. As E-Wheels grows, we get more traffic. We receive exponential site traffic during campaign periods and having a solid platform that ensures site uptime prevents revenue loss. That is very important to us!"

"Together, with iO and Optimizely, we established a content platform that takes a leading position worldwide within our core business and that is now ready for the digital future, new marketing activities, better measurement and B2B lead generation. This is on a global scale, adapting to all cultural differences, with …

"We've been on quite a transformational journey from being hosted on-premises to Optimizely’s cloud-hosted CMS and more recently, Customized Commerce to include our stamp shop. We’re now able to deploy faster and reduce unwanted incidents with Optimizely raising alerts when suspicious activity happens. The team can then work out if …

“I have found the platform to be scalable and easy to use. Optimizely’s roadmap and recent acquisitions have demonstrated that they’re serious about creating a truly robust DXP solution. I’m excited to be working with Optimizely because it's not just about websites anymore.”

"Finding a partner that you can trust is key, and we found that in Optimizely. The new site is a big improvement for customer experience and the way Laerdal communicates."