"I think the beauty of these campaigns is that we've been able to build out and replicate these models throughout our various campaigns. It's been eye-opening to continue to watch the customer evolve within the lifecycle and hone in on the personalized shopping experience, which we feel is vital for all brands in this day and age and specifically to Strut This."
"CROmetrics was critical to the success of our program. In 2015, we ran 0 funnel experiments, and we ran over 100 in 2016."
"Our customers expect the same level of sophistication and convenience from a B2B ecommerce experience that they enjoy when shopping in the B2C world. Our partnership with Episerver has allowed us to make great strides in offering that kind of experience on vanmeterinc.com."
"It's so important to have a partner like Optimizely out in front for us because with all these things like machine learning, artificial intelligence, search programming, these things are constantly changing."
"With the PIM and Optimizely integration executed by Delaware, it saved us a lot of time. Our data is now in one place."
"We’ve built a site for the needs of our customers. When I look at our competitors, I can see they’ve been on this journey a lot longer than we have but we have plans in mind to better serve our customers. We might not be there yet, but we’re coming up quick."
"What I love about [Optimizely’s] CMS in general is that it’s super easy to use."
“Our analytics stack is really important because it helps us segment and personalize the entire journey across devices and platforms."
"We were initially doing some fairly blunt segmentation based on what we knew of someone's sector or their location. With recommendations, that moved to be a much more personalized view; we were able to get much more granular data."
"Other platforms make me dig to try and find something interesting. Data Platform shines a light on exactly what to do next. It’s my own marketing assistant."
"Our support staff at Optimizely were so gracious to assist in our performance audit and were ready to help during our busiest time—Black Friday. We couldn't have done it without you!"
“Optimizely is one of the easiest tools to pick up and learn. Within two days I was up and running and had the first test going.”
"It’s surprising just how much can be achieved using Optimizely’s visual editor."
"We were laser focused on creating the most seamless and frictionless shopping experience for our consumers. Optimizely was the perfect tool to help us do that."
"Optimizely’s experimentation platform is the complete solution for A/B testing and feature flagging. It satisfies both an engineering team that needs robust SDKs and APIs to build complex experiments, and non-technical users to create and view the results of their own experiments. It satisfies both ends of the spectrum and is the complete solution in my mind."