"We were laser focused on creating the most seamless and frictionless shopping experience for our consumers. Optimizely was the perfect tool to help us do that."
"Optimizely is an extremely powerful, yet simple tool to use. Our team is now empowered to constantly review and experiment with different aspects of the customer experience. Optimizely is helping us to remove the element of guesswork that was previously needed. This guesswork has now been replaced with data-driven results …
"Our CMS was inflexible and we had significant stability concerns and challenges with being able to update pages. We decided to make the leap to Optimizely (formerly Episerver) and it was a fantastic decision."
"It has been remarkable that we have essentially built three years of capability in three months."
"A big win for us here is to be able to automate a lot of what's happening that would have probably been done manually by data teams and IT teams. But now that we're using something like Optimizely, it allows us to plug that data in real time to our …
"It's so important to have a partner like Optimizely out in front for us because with all these things like machine learning, artificial intelligence, search programming, these things are constantly changing."
"With the PIM and Optimizely integration executed by Delaware, it saved us a lot of time. Our data is now in one place."
"We’ve built a site for the needs of our customers. When I look at our competitors, I can see they’ve been on this journey a lot longer than we have but we have plans in mind to better serve our customers. We might not be there yet, but we’re coming …
"What I love about [Optimizely’s] CMS in general is that it’s super easy to use."
“Our analytics stack is really important because it helps us segment and personalize the entire journey across devices and platforms."
"We were initially doing some fairly blunt segmentation based on what we knew of someone's sector or their location. With recommendations, that moved to be a much more personalized view; we were able to get much more granular data."
"Other platforms make me dig to try and find something interesting. Data Platform shines a light on exactly what to do next. It’s my own marketing assistant."
"Our support staff at Optimizely were so gracious to assist in our performance audit and were ready to help during our busiest time—Black Friday. We couldn't have done it without you!"
“Optimizely is one of the easiest tools to pick up and learn. Within two days I was up and running and had the first test going.”
"It’s surprising just how much can be achieved using Optimizely’s visual editor."
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