"We're confident that we have value to offer, and that motivated us to find a solution to help us bridge our excellent content to our potential audience."
"Optimizely has taken the debate aspect out of design and design by-committee. We let our users tell us what designs are the best layout. If we have a question about what the best design is, we test it."
“We have a cycle of analyzing site data and customer surveys, planning groups of experiments to solve problem areas of the funnel and then we prioritize and execute two-week experiments to tackle each part of the funnel.”
"It's so important to have a partner like Optimizely out in front for us because with all these things like machine learning, artificial intelligence, search programming, these things are constantly changing."
"With the PIM and Optimizely integration executed by Delaware, it saved us a lot of time. Our data is now in one place."
"We’ve built a site for the needs of our customers. When I look at our competitors, I can see they’ve been on this journey a lot longer than we have but we have plans in mind to better serve our customers. We might not be there yet, but we’re coming …
"What I love about [Optimizely’s] CMS in general is that it’s super easy to use."
“Our analytics stack is really important because it helps us segment and personalize the entire journey across devices and platforms."
"We were initially doing some fairly blunt segmentation based on what we knew of someone's sector or their location. With recommendations, that moved to be a much more personalized view; we were able to get much more granular data."
"Other platforms make me dig to try and find something interesting. Data Platform shines a light on exactly what to do next. It’s my own marketing assistant."
"Our support staff at Optimizely were so gracious to assist in our performance audit and were ready to help during our busiest time—Black Friday. We couldn't have done it without you!"
“Optimizely is one of the easiest tools to pick up and learn. Within two days I was up and running and had the first test going.”
"It’s surprising just how much can be achieved using Optimizely’s visual editor."
"We were laser focused on creating the most seamless and frictionless shopping experience for our consumers. Optimizely was the perfect tool to help us do that."
"Optimizely’s experimentation platform is the complete solution for A/B testing and feature flagging. It satisfies both an engineering team that needs robust SDKs and APIs to build complex experiments, and non-technical users to create and view the results of their own experiments. It satisfies both ends of the spectrum and …
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