290 Optimizely Testimonials

"Personalization at scale is the goal to enable data-driven experiences, automation of processes, data integrity and compliance, drive engagement and conversion, and create ‘always on’ marketing campaigns."

"We had tested 50% of the new website components and felt confident that they would perform well. On launch day we could focus on making sure everything went smoothly and not worry as much about how our metrics would be impacted."

"Ensuring that sales teams have solid leads to follow is fundamental in the B2B marketplace. We wanted a way to deliver better leads without burdening our busy internal IT team."

"A big win for us here is to be able to automate a lot of what's happening that would have probably been done manually by data teams and IT teams. But now that we're using something like Optimizely, it allows us to plug that data in real time to our CDP, and then be able to leverage that with Optimizely in real time. The synergy between Optimizely and Quantum Metric enables us to shorten the time it takes to iterate and understand how customers react to new enhancements.”

"It's so important to have a partner like Optimizely out in front for us because with all these things like machine learning, artificial intelligence, search programming, these things are constantly changing."

"With the PIM and Optimizely integration executed by Delaware, it saved us a lot of time. Our data is now in one place."

"We’ve built a site for the needs of our customers. When I look at our competitors, I can see they’ve been on this journey a lot longer than we have but we have plans in mind to better serve our customers. We might not be there yet, but we’re coming up quick."

"What I love about [Optimizely’s] CMS in general is that it’s super easy to use."

“Our analytics stack is really important because it helps us segment and personalize the entire journey across devices and platforms."

"We were initially doing some fairly blunt segmentation based on what we knew of someone's sector or their location. With recommendations, that moved to be a much more personalized view; we were able to get much more granular data."

"Other platforms make me dig to try and find something interesting. Data Platform shines a light on exactly what to do next. It’s my own marketing assistant."

"Our support staff at Optimizely were so gracious to assist in our performance audit and were ready to help during our busiest time—Black Friday. We couldn't have done it without you!"

“Optimizely is one of the easiest tools to pick up and learn. Within two days I was up and running and had the first test going.”

"It’s surprising just how much can be achieved using Optimizely’s visual editor."

"We were laser focused on creating the most seamless and frictionless shopping experience for our consumers. Optimizely was the perfect tool to help us do that."