"We have created an actionable measurement ecosystem. Previously, we focused on outputs which didn’t account for industry complexity or communications objectives. By linking activities with stakeholder comments, we can incorporate Public Affairs engagements, demonstrate the meaningful impact of communications, and provide evidence to our executives on how business decisions drive …

"With Onclusive I can pinpoint exactly how many people are getting quotes and buying policies based on owned, earned, and newswire coverage. I can even go a step further with earned and newswire coverage and track these conversion events back to specific publications and in some cases even individual authors."