"We have created an actionable measurement ecosystem. Previously, we focused on outputs which didn’t account for industry complexity or communications objectives. By linking activities with stakeholder comments, we can incorporate Public Affairs engagements, demonstrate the meaningful impact of communications, and provide evidence to our executives on how business decisions drive …

"We are still scratching the surface of what we want to do with Onclusive’s tools, but we’re already seeing tangible benefits from the attribution data. I envision that in the months ahead we’ll be able to use the insights from the PR Attribution™ model to better determine positive media moments …