“We were able to evaluate for the first time combining multi-channel media analysis and opinion of the French public. This convincing integrated approach allowed us to go further in the analysis of our brand ecosystem and is to be continued in the future."

"We have created an actionable measurement ecosystem. Previously, we focused on outputs which didn’t account for industry complexity or communications objectives. By linking activities with stakeholder comments, we can incorporate Public Affairs engagements, demonstrate the meaningful impact of communications, and provide evidence to our executives on how business decisions drive …