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Onclusive is the data science company for marketing and communications. They reveal which strategies drive actual business outcomes and deliver a brand’s most valuable content to its target audience, at scale. The result is thousands of high-performance campaigns around the world. They bring together Kantar Reputation Intelligence, the largest media monitoring and measurement service in Europe, with the best-in-class tools of PRgloo, and Onclusive’s own powerful AI and data science.
"With the Onclusive platform, we are able to track the metrics that matter. Our communications metrics are integrated into our overall marketing performance measurement framework, and we can show our C-Suite executives how earned media KPIs like Power of Voice tie into the company’s business objectives. We’ve been using Onclusive since 2016, and being able to look back at historical data year-over-year is also highly valuable to our leadership and particularly important in unusual times like these."
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