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"As viewership of videos online continues to expand, Nielsen has demonstrated that platforms such as ours can be an important means for engaging viewers of TV content. The direct relationship between YouTube views and TV viewing is strong, which means advertisers and agencies have a tremendous opportunity to increase brand …
"A well-executed digital advertising campaign does more than just produce clicks - it influences the hearts and minds of consumers. That's why it's important to measure the long-term impact an ad has on sales through brand awareness and intent. Nielsen's Digital Brand Effect provides a simple and cost-effective way to …
VideoAmp is a software and data company creating a more sophisticated data-driven advertising ecosystem that redefines how media is valued, bought and sold. The VideoAmp platform provides measurement and optimization …
iSpot.tv is purpose-built to measure the performance of every ad on television with digital-like precision and granularity in real time. With always-on performance insights unified across linear and streaming TV, …
Kantar is the world’s leading marketing data and analytics company. They have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over …
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