"Kiip's ability to engage consumers in the moment at such an exceptionally high rate allows us to excel with performance and brand advertisers alike. By leveraging DBE, we've been able to further quantify and measure how true brand value can be delivered in mobile — which is something that brands …

"A well-executed digital advertising campaign does more than just produce clicks - it influences the hearts and minds of consumers. That's why it's important to measure the long-term impact an ad has on sales through brand awareness and intent. Nielsen's Digital Brand Effect provides a simple and cost-effective way to …