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“Given the intricacies of live television coverage, Nielsen was able to present data that exposed some situations that were not able to be previously anticipated.”
"Kiip's ability to engage consumers in the moment at such an exceptionally high rate allows us to excel with performance and brand advertisers alike. By leveraging DBE, we've been able to further quantify and measure how true brand value can be delivered in mobile — which is something that brands …
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with …
VideoAmp is a software and data company creating a more sophisticated data-driven advertising ecosystem that redefines how media is valued, bought and sold. The VideoAmp platform provides measurement and optimization …
iSpot.tv is purpose-built to measure the performance of every ad on television with digital-like precision and granularity in real time. With always-on performance insights unified across linear and streaming TV, …
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