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"Though mobile is new, I answer to metrics. Nielsen provides us with apples to apples online and mobile ad effectiveness measurement and optimization, enabling us to advertise online and in mobile with confidence."
"As viewership of videos online continues to expand, Nielsen has demonstrated that platforms such as ours can be an important means for engaging viewers of TV content. The direct relationship between YouTube views and TV viewing is strong, which means advertisers and agencies have a tremendous opportunity to increase brand …
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with …
VideoAmp is a software and data company creating a more sophisticated data-driven advertising ecosystem that redefines how media is valued, bought and sold. The VideoAmp platform provides measurement and optimization …
Avantis AI is the only public filings search platform created and maintained by Canadians with the needs of the Canadian researcher in mind. They have an expansive vision to add …
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