Nielsen Holdings Testimonials

"As viewership of videos online continues to expand, Nielsen has demonstrated that platforms such as ours can be an important means for engaging viewers of TV content. The direct relationship between YouTube views and TV viewing is strong, which means advertisers and agencies have a tremendous opportunity to increase brand engagement through campaigns that harness this relationship."

"Using Nielsen Digital Brand Effect gave us visibility into how our marketing efforts were impacting brand awareness in real-time. This allowed us to optimize our campaign while it was running to maximize the impact. We also gained valuable learnings to better plan for upcoming campaigns."