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"Nielsen Digital Brand Effect helps advertisers truly see digital video for what it is: a powerful branding medium. Additionally, these benchmarks show that our investment in the Nielsen integration provides significant value to our clients."
"Though mobile is new, I answer to metrics. Nielsen provides us with apples to apples online and mobile ad effectiveness measurement and optimization, enabling us to advertise online and in mobile with confidence."
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with …
VideoAmp is a software and data company creating a more sophisticated data-driven advertising ecosystem that redefines how media is valued, bought and sold. The VideoAmp platform provides measurement and optimization …
iSpot.tv is purpose-built to measure the performance of every ad on television with digital-like precision and granularity in real time. With always-on performance insights unified across linear and streaming TV, …
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