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Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance.
"The performance of this campaign demonstrates the significant impact in-image advertising can have on brand lift. Our ability to measure and respond to real-time brand metrics contributed to the success …
“There are four of us in our house and five years ago everything we watched was a negotiation. Now we have three TVs and 5 devices. You don’t have to …
"Nielsen digital Brand Effect was a strong solution in our measurement toolbox to validate and optimize our digital media efforts."
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