Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance.
"Using Nielsen Digital Brand Effect gave us visibility into how our marketing efforts were impacting brand awareness in real-time. This allowed us to optimize our campaign while it was running to maximize the impact. We also gained valuable learnings to better plan for upcoming campaigns."
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