Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance.
"Nielsen digital Brand Effect was a strong solution in our measurement toolbox to validate and optimize our digital media efforts."
“Given the intricacies of live television coverage, Nielsen was able to present data that exposed some situations that were not able to be previously anticipated.”
"Nielsen Digital Brand Effect helps advertisers truly see digital video for what it is: a powerful branding medium. Additionally, these benchmarks show that our investment in the Nielsen integration provides …
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