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Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance.
"Nielsen Digital Brand Effect helps advertisers truly see digital video for what it is: a powerful branding medium. Additionally, these benchmarks show that our investment in the Nielsen integration provides …
"Nielsen Digital Brand Effect helped us optimize our Weirdly Awesome creative and partnerships in real-time. The Nielsen team was great in helping us execute and was really hands on in …
"A well-executed digital advertising campaign does more than just produce clicks - it influences the hearts and minds of consumers. That's why it's important to measure the long-term impact an …
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