Nielsen Holdings

Read 14 Nielsen Holdings reviews and testimonials from customers, explore 41 case studies and customer success stories, and watch 8 customer videos to see why companies chose Nielsen Holdings as their

Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance.

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  • 14 Testimonials View
  • 41 Case Studies View
  • 8 Customer Videos View
Customer Rating Review Score based on 3117 reference ratings
4.8/5.0 (3117)

14Testimonials

  • “Given the intricacies of live television coverage, Nielsen was able to present data that exposed some situations that were not able to be previously anticipated.”

    Jeff Price Chief Commercial Officer

  • "The performance of this campaign demonstrates the significant impact in-image advertising can have on brand lift. Our ability to measure and respond to real-time brand metrics contributed to the success …

    Tony Winders SVP Marketing

  • “Greater engagement in march madness – on which Americans bet billions of dollars – significantly increases viewership of the ncaa tournament. The more invested, the more viewership, creating lucrative opportunities …

    Geoff Freeman President & CEO
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41 Case Studies

  • Making a Strong First Impression: Guiding the Launch of a New Brand

  • ‘New Scientist” Uses Neuroscience to Create Space In Consumers’ Minds

  • Optimizing Creative Using Consumer Neuroscience

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8 Customer Videos

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Additional Nielsen Holdings Information & Resources

Read Nielsen Holdings Reviews, Testimonials & Customer References from 14 real Nielsen Holdings customers.

Browse Nielsen Holdings Case Studies, Customer Success Stories, & Customer References from 41 businesses that use Nielsen Holdings.

Watch Nielsen Holdings Customer Videos to learn why 8 businesses chose Nielsen Holdings.

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