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iSpot.tv is purpose-built to measure the performance of every ad on television with digital-like precision and granularity in real time. With always-on performance insights unified across linear and streaming TV, advertisers can take quick and confident action to consistently drive business results.
“Our challenge was that we lacked TV data at the same granularity and speed as digital to understand TV’s impact on cross- channel campaigns.”
“Leveraging the iSpot Pre-Market Creative Testing has now become standard practice for every new campaign we produce at Coldwell Banker as it not only provides us with valuable consumer insights …
“One of the great things about iSpot is that we can measure incremental reach. And so we got almost immediately a 5% incremental reach from turning on OTT.”
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