“Working in close collaboration with iSpot, we were able to develop a statistically defensible baseline. In short, we compare people exposed to our TV ads with nearly identical people who were not exposed. Differences in user behavior after the ad can be attributed to TV.”

“Leveraging the iSpot Pre-Market Creative Testing has now become standard practice for every new campaign we produce at Coldwell Banker as it not only provides us with valuable consumer insights about our advertising message and imagery before going to market, but it enables us to fine-tune our marketing strategy for …