Access even more references from these marketplace competitors
“Working in close collaboration with iSpot, we were able to develop a statistically defensible baseline. In short, we compare people exposed to our TV ads with nearly identical people who were not exposed. Differences in user behavior after the ad can be attributed to TV.”
“Our challenge was that we lacked TV data at the same granularity and speed as digital to understand TV’s impact on cross- channel campaigns.”
VideoAmp is a software and data company creating a more sophisticated data-driven advertising ecosystem that redefines how media is valued, bought and sold. The VideoAmp platform provides measurement and optimization …
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with …
Talkwalker is an easy to use and incredibly powerful social media monitoring and analytics tool. It delivers high value insights in a user-friendly dashboard recommended by agencies and brands worldwide. …
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