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“Research from the past three to four decades has suggested that consumer responses aren’t entirely human responses. 80 to 90 per cent decisions taken by the consumers are on a subconscious level.”
"We have to develop a strategy that works for the first second. That doesn’t mean the second second doesn’t matter either, but it’s really about immediately breaking through."
Neuro-Insight is a neuromarketing and neuroanalytics company that uses unique brain-imaging technology to measure how the brain responds to communications. They are the only company in the world licensed to …
iMotions develops iMotions software, which is the most comprehensive, easy to use and scalable biometric research platform in the market. It helps their clients conduct state-of-the-art human behavior research in …
Provalis Research is a world-leading developer of text analytics solutions such as WordStat, a powerful software for computer-assisted content analysis and text mining, and QDA Miner, an innovative mixed-methods qualitative …
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