
Dragonfly AI is a predictive analytics platform designed to help creative, marketing and insights teams improve the effectiveness of content and experiences across any channel.Using an algorithm based on a decade of scientific research, Dragonfly simulates how attention works in the brain to show you instantly what an audience sees first. Analyse URL’s, creative content and physical viewpoints instantaneously.

“At Optopus we use a Dragonfly AI tool during the creation process of mobile-ready hero images. This tool emulates the behaviour of the human brain; to analyze e-Content in the way a person browsing a website would. This shows us whether the content is communicating what it needs to and whether the messaging is clear. Thanks to MRHI, brands that have placed their trust in Optopus have managed to increase sales by up to 40%.”




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