“Campaign effectiveness is the key to success for a business like TCC and as such I was keen to explore tools that could offer a non-subjective view point during the creative development process and Dragonfly AI has been the perfect real time tool for just this. To date we have been able to test concepts for not only static POS/ Displays but also moving content such as web design as well as real time examples in-store to demonstrate the strength of salience and help build learnings and improvements for the way we go to market.”