Dragonfly AI is a predictive analytics platform designed to help creative, marketing and insights teams improve the effectiveness of content and experiences across any channel.Using an algorithm based on a decade of scientific research, Dragonfly simulates how attention works in the brain to show you instantly what an audience sees first. Analyse URL’s, creative content and physical viewpoints instantaneously.
“Dragonfly AI have replicated how the brain processes attention, and what we naturally give that attention to, when we see things. So if you want to know how a human …
“Dragonfly has been a critical tool in TMS’s Customer Experience practice. We’re able to get deeper insight into customer behaviour, understand how hard key creative is working for clients, and …
“Campaign effectiveness is the key to success for a business like TCC and as such I was keen to explore tools that could offer a non-subjective view point during the …
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