Dragonfly AI is a predictive analytics platform designed to help creative, marketing and insights teams improve the effectiveness of content and experiences across any channel.Using an algorithm based on a decade of scientific research, Dragonfly simulates how attention works in the brain to show you instantly what an audience sees first. Analyse URL’s, creative content and physical viewpoints instantaneously.
“Dragonfly AI’s technology is so sophisticated in that it removed any demographic, language, or cultural barriers when analyzing our brand relaunch campaign assets. This reassured us when having data-led decisions to know that these decisions can be applied on a global scale. This provided us with important direction when designing the material and it made it much easier to show our global and local stakeholders why we made certain choices for the brand relaunch campaign and its material."
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