Dragonfly AI is a predictive analytics platform designed to help creative, marketing and insights teams improve the effectiveness of content and experiences across any channel.Using an algorithm based on a decade of scientific research, Dragonfly simulates how attention works in the brain to show you instantly what an audience sees first. Analyse URL’s, creative content and physical viewpoints instantaneously.
“Dragonfly has been a critical tool in TMS’s Customer Experience practice. We’re able to get deeper insight into customer behaviour, understand how hard key creative is working for clients, and what customers are noticing in an increasingly noisy marketing environment.”
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