Neuro-Insight is a neuromarketing and neuroanalytics company that uses unique brain-imaging technology to measure how the brain responds to communications. They are the only company in the world licensed to use this patented technology, enabling them to measure second by second changes in brain activity. This allows them to deliver unique consumer insight, and reveal how a piece of design or advertising is affecting people at both a rational and an emotional level.
"We partnered with NI to study the phenomenon of ad priming. We found NI to be extremely collaborative during the design and execution phases of a novel and complex project. NI met and exceeded all their commitments to us and delivered insightful findings that confirmed some hypotheses and stimulated additional research questions.”
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