Neuro-Insight is a neuromarketing and neuroanalytics company that uses unique brain-imaging technology to measure how the brain responds to communications. They are the only company in the world licensed to use this patented technology, enabling them to measure second by second changes in brain activity. This allows them to deliver unique consumer insight, and reveal how a piece of design or advertising is affecting people at both a rational and an emotional level.
"We have been extremely pleased with how the technique has helped us to evaluate our adverts, identifying relatively small adjustments that can make big differences to advertising efficiencies. And, in reality, ads we have tested using this approach have performed very well in the real world.”
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