Neuro-Insight is a neuromarketing and neuroanalytics company that uses unique brain-imaging technology to measure how the brain responds to communications. They are the only company in the world licensed to use this patented technology, enabling them to measure second by second changes in brain activity. This allows them to deliver unique consumer insight, and reveal how a piece of design or advertising is affecting people at both a rational and an emotional level.
“We’ve had all the traditional measures of number of door-swings and monthly and quarterly checks on brand equity scores, particularly versus our competitors. But we’ve never had a look at what’s the emotional response of a well told story. We’re measuring the efficacy of TV advertising with a company called Neuro-Insight that has enabled us to look at how we’re touching people’s long-term memory and emotional responses. We’ve never had data like this before.”
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