Neuro-Insight Testimonials

"Neuro-Insight's approach is utterly relevant to what we believe in at BBH, and it's hugely refreshing to think about creative effectiveness in such an immediate and tangible way. They blend scientific expertise with creative EQ, making them brilliant partners in fueling, selling, and optimizing great work.”

“We’ve had all the traditional measures of number of door-swings and monthly and quarterly checks on brand equity scores, particularly versus our competitors. But we’ve never had a look at what’s the emotional response of a well told story. We’re measuring the efficacy of TV advertising with a company called Neuro-Insight that has enabled us to look at how we’re touching people’s long-term memory and emotional responses. We’ve never had data like this before.”