“Neuro-Insight’s metrics, supported by impressive marketplace validation results, have been enthusiastically embraced by our clients and act as critical enablers as we, our clients, and their agencies collaborate in translating rigorous brand positionings into great creative.”
"We have been extremely pleased with how the technique has helped us to evaluate our adverts, identifying relatively small adjustments that can make big differences to advertising efficiencies. And, in reality, ads we have tested using this approach have performed very well in the real world.”