53 NetBase Quid Testimonials

"We started with a gen one solution, but then found that we needed to move to a tool with better accuracy that could support digital strategy and insights research. NetBase satisfied all our needs."

"McCann Always On capabilities are now embedded into the McCann NY creative department. We have the power to not just craft around a ‘big idea’ or campaign for brands– but we also develop a constantly evolving dialogue enabling consumers to co-create the brand narrative."

"NetBase is invaluable to our client marketing strategy. Without understanding who the key influencers were for this campaign, we could never have been as successful for the “UGG for Men” brand. For all our clients, NetBase gives us access to the analytics that make the difference in their campaigns."

"Before using NetBase we were limited to after-the-fact results for ad hoc queries, which didn’t help when potential crises were brewing. We also couldn’t account for distinctions from audience to audience across the global market. Now we have all the insights we need – in real-time – to understand the messaging needed for our global audiences, while keeping our brand messaging consistent from market to market."

"When clients come to us it’s imperative we offer them accurate, meaningful insights to act on. With NetBase we can uncover exactly what their competitors are doing and what their audience is looking for. With that information we can optimize our campaigns to deliver on all fronts and help drive revenue for our clients."

"We always use NetBase to inform the social strategy for our clients and the surprises we uncovered for Pocky are why. If we acted on incomplete information we might miss our target completely – to the detriment of our client. With insights surfaced in NetBase, we’re able to optimize the effectiveness of campaigns to help our clients engage new audiences and increase brand loyalty."

"NetBase is the driving force behind our recipe and meal-prep video content. Without the precise audience insights extracted using NetBase’s tools, we wouldn’t have seen the shift in consumer preferences of video content, nor discovered the new marketing window of opportunity Labor Day presented."

"Social listening is a key part of understanding potential customers – what they think about your product, your industry, your competitors – whatever is on their mind. So we see NetBase social data as a key component to building that whole view of the customer and connecting our clients and our brands’ activations to what real people are actually saying."

"Our clients count on us to steer them in the right direction to maximize their social campaigns. NetBase allows us to do that with pinpoint accuracy, which also impacts the overall efficiency of our efforts. And being able to optimize campaigns in progress means no campaign is ever wasted— if anything isn’t working, we simply adjust in real-time until it is."

"One, their sentiment analysis was the most accurate. Two, we already had a relationship with NetBase and have found they’re very responsive to our input. For example, at one point we had an issue with their DCI [Digital Channel Intelligence] capability. We told our support person we wished the tool would perform a certain task, and within two months it was doing that."

"NetBase ability to seamlessly customize global brand research in various languages to obtain instant comparative global subject matter insights is an incomparable research asset."

"The accurate real-time insights surfaced in NetBase allowed us to steer our client in the right direction and avoid overacting to an issue that wasn’t affecting them. Instead, we were able to position them as a valuable industry resource in a sea of misinformation and prevent consumers from switching to competitive offerings. We did this while saving both time and money in the process. You can’t beat that."

"NetBase has given us a way, which didn't exist that long ago, to analyze and get insights into the social conversation. That ties into our mission as a PR agency, which is helping us shift the public conversation and sentiment around topics on behalf of our clients."

"More people talking about brands positively is what you need to identify. And tools like NetBase finally give us the way to do that with reliable, scalable, and statistically relevant data."

"For competitive positioning reasons, it was essential that we continue to offer a leading-edge social media research capability that delivers deep, actionable insights to clients without a three-day lag time."