"The accurate real-time insights surfaced in NetBase allowed us to steer our client in the right direction and avoid overacting to an issue that wasn’t affecting them. Instead, we were able to position them as a valuable industry resource in a sea of misinformation and prevent consumers from switching to competitive offerings. We did this while saving both time and money in the process. You can’t beat that."
"Through the implementation of the Command Center, to the NetBase analysts who provide support to our team, to the user interface that displays insights, partnering with NetBase has helped take our social media efforts to the next level."
"Insights are richer and more actionable than ever. NetBase analytics help us understand how individuals make decisions, including consumer motivation, interest, and sentiment. The platform supports the creation of highly customized content experiences, which transforms customer relationships – driving organic sales, satisfaction, and customer loyalty."
"Without NetBase insights we wouldn’t have known our campaign strategy needed to be adjusted. Changing our approach to maximize our campaign brought home the win for our artist, resulted in a 20% increase in record sales, and forever changed how we look at our marketing campaigns."
"With NetBase, T-Mobile can slice and dice social media data in ways we’d never seen before. Now, we can act on insights in real-time."
"For the past two years David & Goliath have used NetBase to align the many components that make a successful Super Bowl campaign for our largest client, Kia. From building our creative strategy, planning for the big game, and continuing the conversation throughout the following week, NetBase allows us to pull together a large volume of conversations and segment particular topics so we can find creative ways to interact with users as a means to drive earned value."
"Insights are richer and more actionable than ever. NetBase analytics help us understand how individuals make decisions, including consumer motivation, interest and sentiment. The platform supports the creation of highly customized content experiences, which transforms customer relationships - driving organic sales, satisfaction and customer loyalty."
"One, their sentiment analysis was the most accurate. Two, we already had a relationship with NetBase and have found they’re very responsive to our input. For example, at one point we had an issue with their DCI [Digital Channel Intelligence] capability. We told our support person we wished the tool would perform a certain task, and within two months it was doing that."
"NetBase has helped us spot new and refine existing audience segments that we can tap into for real-time insights to inform multichannel campaign strategy. Leveraging NetBase to identify the right influencers for our Back to the Future Day campaign is just one of the ways NetBase has helped us increase sales and remain the leader in our market."
“Success isn’t just about conversation volume – NetBase let us drill down a level deeper beyond “vanity” metrics. We look at passion intensity as indicator of whether our challenger brand is making headway with consumers and sentiment drivers to see if conversations are tied to an emotion or behavior we’re trying to drive. NetBase is an important part of our campaign strategy.”
"We started with a gen one solution, but then found that we needed to move to a tool with better accuracy that could support digital strategy and insights research. NetBase satisfied all our needs."
"Before using NetBase we were limited to after-the-fact results for ad hoc queries, which didn’t help when potential crises were brewing. We also couldn’t account for distinctions from audience to audience across the global market. Now we have all the insights we need – in real-time – to understand the messaging needed for our global audiences, while keeping our brand messaging consistent from market to market."
“We couldn’t have made this organizational shift without NetBase Quid. The breadth and depth of the NetBase Quid platform empowered our Insights Hub to better understand our supporter base, measure our brand voice and brand promise globally.”
"I’ve probably used 10 to 15 services in the last 10 years of my career for social media measurement. NetBase is so flexible and nimble that it lets me slice and dice the data in so many different ways and levels in real-time without going through multiple iterations. It’s very efficient and has helped immensely. NetBase has been critically important for me because the tool is just so user- friendly. It lets you look around the data, play in the data, find those right compelling stories that you want to craft out for the client."
“NetBase allows me to look at the data around our content to see what the conversations are, look at mentions and how many impressions we are driving and compare it to events we have done in the past.”