"McCann Always On capabilities are now embedded into the McCann NY creative department. We have the power to not just craft around a ‘big idea’ or campaign for brands– but we also develop a constantly evolving dialogue enabling consumers to co-create the brand narrative."

"When clients come to us, it’s critical we give them clear actions that will bring the ROI they desire. We use NetBase to analyze audiences and learn what drives their behaviors and emotions to give our clients a road map based in realtime data. These insights allow for confident decision-making …

"Insights are richer and more actionable than ever. NetBase analytics help us understand how individuals make decisions, including consumer motivation, interest, and sentiment. The platform supports the creation of highly customized content experiences, which transforms customer relationships – driving organic sales, satisfaction, and customer loyalty."

"The best part about working with NetBase is their customer service. Everyone I have encountered has gone above and beyond to help when needed."

"One, their sentiment analysis was the most accurate. Two, we already had a relationship with NetBase and have found they’re very responsive to our input. For example, at one point we had an issue with their DCI [Digital Channel Intelligence] capability. We told our support person we wished the tool …

"Audience 3D dimensionalizes our customer understanding in new & valuable ways. We are able to uncover real personality traits, interests, and consumption habits above and beyond our in-store data. As you can imagine, this real-time knowledge drives immense value in developing highly impactful and engaging marketing programs."

"As one of the first brands to test NetBase’s Audience 3D for our Mobile App launch, we’ve found that we could engage with our consumers on a deeper, more human level that further drives them to be brand champions."

"Before using NetBase we were limited to after-the-fact results for ad hoc queries, which didn’t help when potential crises were brewing. We also couldn’t account for distinctions from audience to audience across the global market. Now we have all the insights we need – in real-time – to understand the …

"We started with a gen one solution, but then found that we needed to move to a tool with better accuracy that could support digital strategy and insights research. NetBase satisfied all our needs."

"Our #1 objective is amplifying, protecting and engaging conversations around our brands. NetBase helps us to achieve that within the social space and beyond."

"We have scaled use of NetBase to all of our global teams including 700+ users in 42 languages. NetBase gives us vision to unowned social conversations that we were previously blind to. On many occasions, it has saved the bacon by allowing us to see issues bubbling up before going …

"The team at NetBase is super eager to help and is constantly tweaking and improving the tool, unlike many others in this space."

"Social listening is a key part of understanding potential customers – what they think about your product, your industry, your competitors – whatever is on their mind. So we see NetBase social data as a key component to building that whole view of the customer and connecting our clients and …

"You get a limited amount of your audience's time and attention when communicating via social media, so we closely follow Buzz and Sentiment, both to make sure our short messages aren’t being misinterpreted and to confirm we’re inspiring the right kind of conversation and not putting people off."

"The power of NetBase’s social media intelligence adds a number of tools, a strategic and analytics component that allows us to unearth truths about consumers and figure out the right message to be delivered at the right time."