"When clients come to us, it’s critical we give them clear actions that will bring the ROI they desire. We use NetBase to analyze audiences and learn what drives their behaviors and emotions to give our clients a road map based in realtime data. These insights allow for confident decision-making at every point in the campaign."
"Social audit and insights is often an eye opener for companies. Many assume they know who their customer is and who is doing the talking. Analyzing social with NetBase, OMD is able to deliver real value by building a complete customer persona and providing strategies of how to reach the customer."
"We have scaled use of NetBase to all of our global teams including 700+ users in 42 languages. NetBase gives us vision to unowned social conversations that we were previously blind to. On many occasions, it has saved the bacon by allowing us to see issues bubbling up before going viral."
"Our clients count on us to steer them in the right direction to maximize their social campaigns. NetBase allows us to do that with pinpoint accuracy, which also impacts the overall efficiency of our efforts. And being able to optimize campaigns in progress means no campaign is ever wasted— if anything isn’t working, we simply adjust in real-time until it is."
"Insights are richer and more actionable than ever. NetBase analytics help us understand how individuals make decisions, including consumer motivation, interest and sentiment. The platform supports the creation of highly customized content experiences, which transforms customer relationships - driving organic sales, satisfaction and customer loyalty."
"The power of NetBase’s social media intelligence adds a number of tools, a strategic and analytics component that allows us to unearth truths about consumers and figure out the right message to be delivered at the right time."
"McCann Always On capabilities are now embedded into the McCann NY creative department. We have the power to not just craft around a ‘big idea’ or campaign for brands– but we also develop a constantly evolving dialogue enabling consumers to co-create the brand narrative."
"NetBase ability to seamlessly customize global brand research in various languages to obtain instant comparative global subject matter insights is an incomparable research asset."
"Audience 3D dimensionalizes our customer understanding in new & valuable ways. We are able to uncover real personality traits, interests, and consumption habits above and beyond our in-store data. As you can imagine, this real-time knowledge drives immense value in developing highly impactful and engaging marketing programs."
“We couldn’t have made this organizational shift without NetBase Quid. The breadth and depth of the NetBase Quid platform empowered our Insights Hub to better understand our supporter base, measure our brand voice and brand promise globally.”
“What’s great about NetBase is that social data is the only way we can understand people and what they’re going through without the filter of introspection. Every other research method relies on asking somebody on how they think about a topic, with the social data from NetBase we get to understand how people think without that filter and that’s incredibly valuable.”
"The value of NetBase cannot be overstated – NetBase has allowed us to stay ahead of the conversation and accurately understand the specific emotional drivers behind any spikes. This allows us to be confident in our decisions, helping us to manage risk during the leak of the Kings logo and shift conversation to focus on civic pride for the city of Sacramento."
"NetBase is invaluable to our client marketing strategy. Without understanding who the key influencers were for this campaign, we could never have been as successful for the “UGG for Men” brand. For all our clients, NetBase gives us access to the analytics that make the difference in their campaigns."
"The team at NetBase is super eager to help and is constantly tweaking and improving the tool, unlike many others in this space."
"With NetBase, T-Mobile can slice and dice social media data in ways we’d never seen before. Now, we can act on insights in real-time."