53 NetBase Quid Testimonials

"NetBase's instant accuracy enables instant insights."

"McCann Always On capabilities are now embedded into the McCann NY creative department. We have the power to not just craft around a ‘big idea’ or campaign for brands– but we also develop a constantly evolving dialogue enabling consumers to co-create the brand narrative."

"We use NetBase daily to monitor Share of Voice, consumer passion and measure how social impacts sales. When Kia was looking for a partner for their Super Bowl Commercial, featuring Christopher Walken, we had NetBase to definitively prove we were the sock that people were talking about and our sentiment and passion was higher than competitors which ultimately won us the spot."

"When clients come to us, it’s critical we give them clear actions that will bring the ROI they desire. We use NetBase to analyze audiences and learn what drives their behaviors and emotions to give our clients a road map based in realtime data. These insights allow for confident decision-making at every point in the campaign."

"NetBase has helped us spot new and refine existing audience segments that we can tap into for real-time insights to inform multichannel campaign strategy. Leveraging NetBase to identify the right influencers for our Back to the Future Day campaign is just one of the ways NetBase has helped us increase sales and remain the leader in our market."

"Social listening is a key part of understanding potential customers – what they think about your product, your industry, your competitors – whatever is on their mind. So we see NetBase social data as a key component to building that whole view of the customer and connecting our clients and our brands’ activations to what real people are actually saying."

"Before using NetBase we spent a lot of time cobbling together insights to tell us how students, alumni and the public felt about various university issues. With NetBase we have insights immediately and can work towards preventing crises rather than reacting to them. We can address any number of concerns in the moment, instead of days later when we’ve sifted through the data. The time saved and the data we’ve gained is invaluable to managing our university’s reputation."

"Insights are richer and more actionable than ever. NetBase analytics help us understand how individuals make decisions, including consumer motivation, interest, and sentiment. The platform supports the creation of highly customized content experiences, which transforms customer relationships – driving organic sales, satisfaction, and customer loyalty."

"When clients come to us it’s imperative we offer them accurate, meaningful insights to act on. With NetBase we can uncover exactly what their competitors are doing and what their audience is looking for. With that information we can optimize our campaigns to deliver on all fronts and help drive revenue for our clients."

"More people talking about brands positively is what you need to identify. And tools like NetBase finally give us the way to do that with reliable, scalable, and statistically relevant data."

“What’s great about NetBase is that social data is the only way we can understand people and what they’re going through without the filter of introspection. Every other research method relies on asking somebody on how they think about a topic, with the social data from NetBase we get to understand how people think without that filter and that’s incredibly valuable.”

"The value of NetBase cannot be overstated – NetBase has allowed us to stay ahead of the conversation and accurately understand the specific emotional drivers behind any spikes. This allows us to be confident in our decisions, helping us to manage risk during the leak of the Kings logo and shift conversation to focus on civic pride for the city of Sacramento."

"NetBase is invaluable to our client marketing strategy. Without understanding who the key influencers were for this campaign, we could never have been as successful for the “UGG for Men” brand. For all our clients, NetBase gives us access to the analytics that make the difference in their campaigns."

"The power of NetBase’s social media intelligence adds a number of tools, a strategic and analytics component that allows us to unearth truths about consumers and figure out the right message to be delivered at the right time."

"NetBase is easy to use and has reduced a process that previously took days to a matter of hours and ensures all conversation is monitored through one central point. To have access to this level of detail has not only dramatically improved the level of understanding and detail for new campaign creation but has also strengthened our new client proposition which has seen our overall project size increase by an impressive 20%."