"We have scaled use of NetBase to all of our global teams including 700+ users in 42 languages. NetBase gives us vision to unowned social conversations that we were previously blind to. On many occasions, it has saved the bacon by allowing us to see issues bubbling up before going viral."
"You get a limited amount of your audience's time and attention when communicating via social media, so we closely follow Buzz and Sentiment, both to make sure our short messages aren’t being misinterpreted and to confirm we’re inspiring the right kind of conversation and not putting people off."
"NetBase has given us a way, which didn't exist that long ago, to analyze and get insights into the social conversation. That ties into our mission as a PR agency, which is helping us shift the public conversation and sentiment around topics on behalf of our clients."
"The accurate real-time insights surfaced in NetBase allowed us to steer our client in the right direction and avoid overacting to an issue that wasn’t affecting them. Instead, we were able to position them as a valuable industry resource in a sea of misinformation and prevent consumers from switching to competitive offerings. We did this while saving both time and money in the process. You can’t beat that."
"I’ve probably used 10 to 15 services in the last 10 years of my career for social media measurement. NetBase is so flexible and nimble that it lets me slice and dice the data in so many different ways and levels in real-time without going through multiple iterations. It’s very efficient and has helped immensely. NetBase has been critically important for me because the tool is just so user- friendly. It lets you look around the data, play in the data, find those right compelling stories that you want to craft out for the client."
“NetBase allows me to look at the data around our content to see what the conversations are, look at mentions and how many impressions we are driving and compare it to events we have done in the past.”
"For competitive positioning reasons, it was essential that we continue to offer a leading-edge social media research capability that delivers deep, actionable insights to clients without a three-day lag time."
"Insights are richer and more actionable than ever. NetBase analytics help us understand how individuals make decisions, including consumer motivation, interest, and sentiment. The platform supports the creation of highly customized content experiences, which transforms customer relationships – driving organic sales, satisfaction, and customer loyalty."
"Social listening is a key part of understanding potential customers – what they think about your product, your industry, your competitors – whatever is on their mind. So we see NetBase social data as a key component to building that whole view of the customer and connecting our clients and our brands’ activations to what real people are actually saying."
"Insights are richer and more actionable than ever. NetBase analytics help us understand how individuals make decisions, including consumer motivation, interest and sentiment. The platform supports the creation of highly customized content experiences, which transforms customer relationships - driving organic sales, satisfaction and customer loyalty."
"If something is trending an hour ago, you’re probably too late. Or if you’re going to post about it now, you’re going to seem, like, uncool. You’re late to the party. So, NetBase really keeps us on top of what’s trending, what’s current, in the timely manner that we need it."
"With NetBase, T-Mobile can slice and dice social media data in ways we’d never seen before. Now, we can act on insights in real-time."
"Without NetBase insights we wouldn’t have known our campaign strategy needed to be adjusted. Changing our approach to maximize our campaign brought home the win for our artist, resulted in a 20% increase in record sales, and forever changed how we look at our marketing campaigns."
"We use NetBase daily to monitor Share of Voice, consumer passion and measure how social impacts sales. When Kia was looking for a partner for their Super Bowl Commercial, featuring Christopher Walken, we had NetBase to definitively prove we were the sock that people were talking about and our sentiment and passion was higher than competitors which ultimately won us the spot."
"NetBase is easy to use and has reduced a process that previously took days to a matter of hours and ensures all conversation is monitored through one central point. To have access to this level of detail has not only dramatically improved the level of understanding and detail for new campaign creation but has also strengthened our new client proposition which has seen our overall project size increase by an impressive 20%."