"Social audit and insights is often an eye opener for companies. Many assume they know who their customer is and who is doing the talking. Analyzing social with NetBase, OMD is able to deliver real value by building a complete customer persona and providing strategies of how to reach the customer."
"More people talking about brands positively is what you need to identify. And tools like NetBase finally give us the way to do that with reliable, scalable, and statistically relevant data."
"One, their sentiment analysis was the most accurate. Two, we already had a relationship with NetBase and have found they’re very responsive to our input. For example, at one point we had an issue with their DCI [Digital Channel Intelligence] capability. We told our support person we wished the tool would perform a certain task, and within two months it was doing that."
“What’s great about NetBase is that social data is the only way we can understand people and what they’re going through without the filter of introspection. Every other research method relies on asking somebody on how they think about a topic, with the social data from NetBase we get to understand how people think without that filter and that’s incredibly valuable.”
"NetBase is one of the strongest global social listening and analytics tools in the market."
"We started with a gen one solution, but then found that we needed to move to a tool with better accuracy that could support digital strategy and insights research. NetBase satisfied all our needs."
"The team at NetBase is super eager to help and is constantly tweaking and improving the tool, unlike many others in this space."
"NetBase ability to seamlessly customize global brand research in various languages to obtain instant comparative global subject matter insights is an incomparable research asset."
"Insights are richer and more actionable than ever. NetBase analytics help us understand how individuals make decisions, including consumer motivation, interest, and sentiment. The platform supports the creation of highly customized content experiences, which transforms customer relationships – driving organic sales, satisfaction, and customer loyalty."
"Without NetBase insights we wouldn’t have known our campaign strategy needed to be adjusted. Changing our approach to maximize our campaign brought home the win for our artist, resulted in a 20% increase in record sales, and forever changed how we look at our marketing campaigns."
"Consumer data is so vast, and yet so important—it cannot be discounted. NetBase provides tools that quickly and accurately surface insights we can apply companywide, for maximum brand health and business growth."
"As one of the first brands to test NetBase’s Audience 3D for our Mobile App launch, we’ve found that we could engage with our consumers on a deeper, more human level that further drives them to be brand champions."
"In order to build the perfect campaign to draw customers to the Georgia Aquarium in 2015, we needed to know everything about what their customers wanted from their local aquarium. NetBase opened the doors wide and gave us the customer understanding we needed to create the Georgia Aquarium’s most successful campaign of the year."
"I’ve probably used 10 to 15 services in the last 10 years of my career for social media measurement. NetBase is so flexible and nimble that it lets me slice and dice the data in so many different ways and levels in real-time without going through multiple iterations. It’s very efficient and has helped immensely. NetBase has been critically important for me because the tool is just so user- friendly. It lets you look around the data, play in the data, find those right compelling stories that you want to craft out for the client."
“NetBase allows me to look at the data around our content to see what the conversations are, look at mentions and how many impressions we are driving and compare it to events we have done in the past.”