"Social listening is a key part of understanding potential customers – what they think about your product, your industry, your competitors – whatever is on their mind. So we see NetBase social data as a key component to building that whole view of the customer and connecting our clients and …

"One, their sentiment analysis was the most accurate. Two, we already had a relationship with NetBase and have found they’re very responsive to our input. For example, at one point we had an issue with their DCI [Digital Channel Intelligence] capability. We told our support person we wished the tool …

"NetBase is one of the strongest global social listening and analytics tools in the market."

“We couldn’t have made this organizational shift without NetBase Quid. The breadth and depth of the NetBase Quid platform empowered our Insights Hub to better understand our supporter base, measure our brand voice and brand promise globally.”

“What’s great about NetBase is that social data is the only way we can understand people and what they’re going through without the filter of introspection. Every other research method relies on asking somebody on how they think about a topic, with the social data from NetBase we get to …

"We always use NetBase to inform the social strategy for our clients and the surprises we uncovered for Pocky are why. If we acted on incomplete information we might miss our target completely – to the detriment of our client. With insights surfaced in NetBase, we’re able to optimize the …

"When clients come to us, it’s critical we give them clear actions that will bring the ROI they desire. We use NetBase to analyze audiences and learn what drives their behaviors and emotions to give our clients a road map based in realtime data. These insights allow for confident decision-making …

"As one of the first brands to test NetBase’s Audience 3D for our Mobile App launch, we’ve found that we could engage with our consumers on a deeper, more human level that further drives them to be brand champions."

"Consumer data is so vast, and yet so important—it cannot be discounted. NetBase provides tools that quickly and accurately surface insights we can apply companywide, for maximum brand health and business growth."

"The value of NetBase cannot be overstated – NetBase has allowed us to stay ahead of the conversation and accurately understand the specific emotional drivers behind any spikes. This allows us to be confident in our decisions, helping us to manage risk during the leak of the Kings logo and …

"NetBase is invaluable to our client marketing strategy. Without understanding who the key influencers were for this campaign, we could never have been as successful for the “UGG for Men” brand. For all our clients, NetBase gives us access to the analytics that make the difference in their campaigns."

"NetBase ability to seamlessly customize global brand research in various languages to obtain instant comparative global subject matter insights is an incomparable research asset."

"Prior to NetBase we had insights to offer prospects, but it took much longer and we missed the holistic view of what was happening with their business due to a variety of data sources. With NetBase we can surface insights for 2 new business pitches in a single week. This …

"You get a limited amount of your audience's time and attention when communicating via social media, so we closely follow Buzz and Sentiment, both to make sure our short messages aren’t being misinterpreted and to confirm we’re inspiring the right kind of conversation and not putting people off."

"We started with a gen one solution, but then found that we needed to move to a tool with better accuracy that could support digital strategy and insights research. NetBase satisfied all our needs."