"One, their sentiment analysis was the most accurate. Two, we already had a relationship with NetBase and have found they’re very responsive to our input. For example, at one point we had an issue with their DCI [Digital Channel Intelligence] capability. We told our support person we wished the tool would perform a certain task, and within two months it was doing that."
"The entire process – from keyword to cross-ref to lead generations – took roughly 30 minutes."
"As one of the first brands to test NetBase’s Audience 3D for our Mobile App launch, we’ve found that we could engage with our consumers on a deeper, more human level that further drives them to be brand champions."
"Social listening is a key part of understanding potential customers – what they think about your product, your industry, your competitors – whatever is on their mind. So we see NetBase social data as a key component to building that whole view of the customer and connecting our clients and our brands’ activations to what real people are actually saying."
"If something is trending an hour ago, you’re probably too late. Or if you’re going to post about it now, you’re going to seem, like, uncool. You’re late to the party. So, NetBase really keeps us on top of what’s trending, what’s current, in the timely manner that we need it."
"Post Offices are the heart of communities across the UK. Social insights from NetBase allow us to keep track of what’s going on at a local level, activate and engage with our customer base, and to ultimately, help our local post offices grow and prosper."
"Social audit and insights is often an eye opener for companies. Many assume they know who their customer is and who is doing the talking. Analyzing social with NetBase, OMD is able to deliver real value by building a complete customer persona and providing strategies of how to reach the customer."
"We started with a gen one solution, but then found that we needed to move to a tool with better accuracy that could support digital strategy and insights research. NetBase satisfied all our needs."
"Audience 3D dimensionalizes our customer understanding in new & valuable ways. We are able to uncover real personality traits, interests, and consumption habits above and beyond our in-store data. As you can imagine, this real-time knowledge drives immense value in developing highly impactful and engaging marketing programs."
"The accurate real-time insights surfaced in NetBase allowed us to steer our client in the right direction and avoid overacting to an issue that wasn’t affecting them. Instead, we were able to position them as a valuable industry resource in a sea of misinformation and prevent consumers from switching to competitive offerings. We did this while saving both time and money in the process. You can’t beat that."
“As an agency, NetBase makes our lives easier in so many ways, we use it for so many things at this point if you’re trying to find the answer to a specific business question, you can utilize a wealth of information at your fingertips in NetBase.”
"At Arby’s we’re not about social selling. We are about creating brand affinity by delivering a delicious experience based on whatever people are interested in. NetBase gives us the insights to bring people into our restaurants and give them a reason to come back."
"Through the implementation of the Command Center, to the NetBase analysts who provide support to our team, to the user interface that displays insights, partnering with NetBase has helped take our social media efforts to the next level."
"NetBase ability to seamlessly customize global brand research in various languages to obtain instant comparative global subject matter insights is an incomparable research asset."
"Before using NetBase we were limited to after-the-fact results for ad hoc queries, which didn’t help when potential crises were brewing. We also couldn’t account for distinctions from audience to audience across the global market. Now we have all the insights we need – in real-time – to understand the messaging needed for our global audiences, while keeping our brand messaging consistent from market to market."