"If something is trending an hour ago, you’re probably too late. Or if you’re going to post about it now, you’re going to seem, like, uncool. You’re late to the party. So, NetBase really keeps us on top of what’s trending, what’s current, in the timely manner that we need it."
"As one of the first brands to test NetBase’s Audience 3D for our Mobile App launch, we’ve found that we could engage with our consumers on a deeper, more human level that further drives them to be brand champions."
"We started with a gen one solution, but then found that we needed to move to a tool with better accuracy that could support digital strategy and insights research. NetBase satisfied all our needs."
"Prior to NetBase we had insights to offer prospects, but it took much longer and we missed the holistic view of what was happening with their business due to a variety of data sources. With NetBase we can surface insights for 2 new business pitches in a single week. This not only increases the number of new business pitches we can manage, but makes our pitches that much more impressive and reliable along side traditional research– which helps us grow our business faster."
"You get a limited amount of your audience's time and attention when communicating via social media, so we closely follow Buzz and Sentiment, both to make sure our short messages aren’t being misinterpreted and to confirm we’re inspiring the right kind of conversation and not putting people off."
"NetBase's instant accuracy enables instant insights."
"Audience 3D dimensionalizes our customer understanding in new & valuable ways. We are able to uncover real personality traits, interests, and consumption habits above and beyond our in-store data. As you can imagine, this real-time knowledge drives immense value in developing highly impactful and engaging marketing programs."
"NetBase has given us a way, which didn't exist that long ago, to analyze and get insights into the social conversation. That ties into our mission as a PR agency, which is helping us shift the public conversation and sentiment around topics on behalf of our clients."
"More people talking about brands positively is what you need to identify. And tools like NetBase finally give us the way to do that with reliable, scalable, and statistically relevant data."
"We always use NetBase to inform the social strategy for our clients and the surprises we uncovered for Pocky are why. If we acted on incomplete information we might miss our target completely – to the detriment of our client. With insights surfaced in NetBase, we’re able to optimize the effectiveness of campaigns to help our clients engage new audiences and increase brand loyalty."
"Before using NetBase we spent a lot of time cobbling together insights to tell us how students, alumni and the public felt about various university issues. With NetBase we have insights immediately and can work towards preventing crises rather than reacting to them. We can address any number of concerns in the moment, instead of days later when we’ve sifted through the data. The time saved and the data we’ve gained is invaluable to managing our university’s reputation."
"Social listening is a key part of understanding potential customers – what they think about your product, your industry, your competitors – whatever is on their mind. So we see NetBase social data as a key component to building that whole view of the customer and connecting our clients and our brands’ activations to what real people are actually saying."
"Without NetBase insights we wouldn’t have known our campaign strategy needed to be adjusted. Changing our approach to maximize our campaign brought home the win for our artist, resulted in a 20% increase in record sales, and forever changed how we look at our marketing campaigns."
"Our clients count on us to steer them in the right direction to maximize their social campaigns. NetBase allows us to do that with pinpoint accuracy, which also impacts the overall efficiency of our efforts. And being able to optimize campaigns in progress means no campaign is ever wasted— if anything isn’t working, we simply adjust in real-time until it is."
"We use NetBase daily to monitor Share of Voice, consumer passion and measure how social impacts sales. When Kia was looking for a partner for their Super Bowl Commercial, featuring Christopher Walken, we had NetBase to definitively prove we were the sock that people were talking about and our sentiment and passion was higher than competitors which ultimately won us the spot."