53 NetBase Quid Testimonials

"Social audit and insights is often an eye opener for companies. Many assume they know who their customer is and who is doing the talking. Analyzing social with NetBase, OMD is able to deliver real value by building a complete customer persona and providing strategies of how to reach the customer."

"For the past two years David & Goliath have used NetBase to align the many components that make a successful Super Bowl campaign for our largest client, Kia. From building our creative strategy, planning for the big game, and continuing the conversation throughout the following week, NetBase allows us to pull together a large volume of conversations and segment particular topics so we can find creative ways to interact with users as a means to drive earned value."

"NetBase is easy to use and has reduced a process that previously took days to a matter of hours and ensures all conversation is monitored through one central point. To have access to this level of detail has not only dramatically improved the level of understanding and detail for new campaign creation but has also strengthened our new client proposition which has seen our overall project size increase by an impressive 20%."

"Post Offices are the heart of communities across the UK. Social insights from NetBase allow us to keep track of what’s going on at a local level, activate and engage with our customer base, and to ultimately, help our local post offices grow and prosper."

“What’s great about NetBase is that social data is the only way we can understand people and what they’re going through without the filter of introspection. Every other research method relies on asking somebody on how they think about a topic, with the social data from NetBase we get to understand how people think without that filter and that’s incredibly valuable.”

"Before using NetBase we spent a lot of time cobbling together insights to tell us how students, alumni and the public felt about various university issues. With NetBase we have insights immediately and can work towards preventing crises rather than reacting to them. We can address any number of concerns in the moment, instead of days later when we’ve sifted through the data. The time saved and the data we’ve gained is invaluable to managing our university’s reputation."

"NetBase has helped us spot new and refine existing audience segments that we can tap into for real-time insights to inform multichannel campaign strategy. Leveraging NetBase to identify the right influencers for our Back to the Future Day campaign is just one of the ways NetBase has helped us increase sales and remain the leader in our market."

"Social listening is a key part of understanding potential customers – what they think about your product, your industry, your competitors – whatever is on their mind. So we see NetBase social data as a key component to building that whole view of the customer and connecting our clients and our brands’ activations to what real people are actually saying."

"When clients come to us it’s imperative we offer them accurate, meaningful insights to act on. With NetBase we can uncover exactly what their competitors are doing and what their audience is looking for. With that information we can optimize our campaigns to deliver on all fronts and help drive revenue for our clients."

"You get a limited amount of your audience's time and attention when communicating via social media, so we closely follow Buzz and Sentiment, both to make sure our short messages aren’t being misinterpreted and to confirm we’re inspiring the right kind of conversation and not putting people off."

"Audience 3D dimensionalizes our customer understanding in new & valuable ways. We are able to uncover real personality traits, interests, and consumption habits above and beyond our in-store data. As you can imagine, this real-time knowledge drives immense value in developing highly impactful and engaging marketing programs."

"More people talking about brands positively is what you need to identify. And tools like NetBase finally give us the way to do that with reliable, scalable, and statistically relevant data."

"NetBase is one of the strongest global social listening and analytics tools in the market."

"Before using NetBase we were limited to after-the-fact results for ad hoc queries, which didn’t help when potential crises were brewing. We also couldn’t account for distinctions from audience to audience across the global market. Now we have all the insights we need – in real-time – to understand the messaging needed for our global audiences, while keeping our brand messaging consistent from market to market."

"Through social listening we uncover consumer behaviors, needs and white spaces. Using these behaviors, needs and strategies, we help our customers innovate and create actionable plans to develop new products and services that are instantly adopted and lead to immediate success for our clients."