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"Social audit and insights is often an eye opener for companies. Many assume they know who their customer is and who is doing the talking. Analyzing social with NetBase, OMD is able to deliver real value by building a complete customer persona and providing strategies of how to reach the …
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"The power of NetBase’s social media intelligence adds a number of tools, a strategic and analytics component that allows us to unearth truths about consumers and figure out the right message to be delivered at the right time."
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"The best part about working with NetBase is their customer service. Everyone I have encountered has gone above and beyond to help when needed."
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"NetBase ability to seamlessly customize global brand research in various languages to obtain instant comparative global subject matter insights is an incomparable research asset."
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"NetBase is easy to use and has reduced a process that previously took days to a matter of hours and ensures all conversation is monitored through one central point. To have access to this level of detail has not only dramatically improved the level of understanding and detail for new …
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"More people talking about brands positively is what you need to identify. And tools like NetBase finally give us the way to do that with reliable, scalable, and statistically relevant data."
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“Success isn’t just about conversation volume – NetBase let us drill down a level deeper beyond “vanity” metrics. We look at passion intensity as indicator of whether our challenger brand is making headway with consumers and sentiment drivers to see if conversations are tied to an emotion or behavior we’re …
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"You get a limited amount of your audience's time and attention when communicating via social media, so we closely follow Buzz and Sentiment, both to make sure our short messages aren’t being misinterpreted and to confirm we’re inspiring the right kind of conversation and not putting people off."
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"For the past two years David & Goliath have used NetBase to align the many components that make a successful Super Bowl campaign for our largest client, Kia. From building our creative strategy, planning for the big game, and continuing the conversation throughout the following week, NetBase allows us to …
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"We use NetBase daily to monitor Share of Voice, consumer passion and measure how social impacts sales. When Kia was looking for a partner for their Super Bowl Commercial, featuring Christopher Walken, we had NetBase to definitively prove we were the sock that people were talking about and our sentiment …
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"At Arby’s we’re not about social selling. We are about creating brand affinity by delivering a delicious experience based on whatever people are interested in. NetBase gives us the insights to bring people into our restaurants and give them a reason to come back."
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"Through the implementation of the Command Center, to the NetBase analysts who provide support to our team, to the user interface that displays insights, partnering with NetBase has helped take our social media efforts to the next level."
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"Consumer data is so vast, and yet so important—it cannot be discounted. NetBase provides tools that quickly and accurately surface insights we can apply companywide, for maximum brand health and business growth."
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"Not only did NetBase allow Pivot researches to save time, but the data reported was more valuable to internal departments than ever before. Pivot will continue to rely on NetBase for vital information and benchmarks, as well as lead generation and sales support."
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"The entire process – from keyword to cross-ref to lead generations – took roughly 30 minutes."