"Insights are richer and more actionable than ever. NetBase analytics help us understand how individuals make decisions, including consumer motivation, interest, and sentiment. The platform supports the creation of highly customized content experiences, which transforms customer relationships – driving organic sales, satisfaction, and customer loyalty."

"Social listening is a key part of understanding potential customers – what they think about your product, your industry, your competitors – whatever is on their mind. So we see NetBase social data as a key component to building that whole view of the customer and connecting our clients and …

"If something is trending an hour ago, you’re probably too late. Or if you’re going to post about it now, you’re going to seem, like, uncool. You’re late to the party. So, NetBase really keeps us on top of what’s trending, what’s current, in the timely manner that we need …

"When clients come to us, it’s critical we give them clear actions that will bring the ROI they desire. We use NetBase to analyze audiences and learn what drives their behaviors and emotions to give our clients a road map based in realtime data. These insights allow for confident decision-making …

"Without NetBase insights we wouldn’t have known our campaign strategy needed to be adjusted. Changing our approach to maximize our campaign brought home the win for our artist, resulted in a 20% increase in record sales, and forever changed how we look at our marketing campaigns."

"In order to build the perfect campaign to draw customers to the Georgia Aquarium in 2015, we needed to know everything about what their customers wanted from their local aquarium. NetBase opened the doors wide and gave us the customer understanding we needed to create the Georgia Aquarium’s most successful …

"One, their sentiment analysis was the most accurate. Two, we already had a relationship with NetBase and have found they’re very responsive to our input. For example, at one point we had an issue with their DCI [Digital Channel Intelligence] capability. We told our support person we wished the tool …

"We use NetBase daily to monitor Share of Voice, consumer passion and measure how social impacts sales. When Kia was looking for a partner for their Super Bowl Commercial, featuring Christopher Walken, we had NetBase to definitively prove we were the sock that people were talking about and our sentiment …

“As an agency, NetBase makes our lives easier in so many ways, we use it for so many things at this point if you’re trying to find the answer to a specific business question, you can utilize a wealth of information at your fingertips in NetBase.”

"When clients come to us it’s imperative we offer them accurate, meaningful insights to act on. With NetBase we can uncover exactly what their competitors are doing and what their audience is looking for. With that information we can optimize our campaigns to deliver on all fronts and help drive …

"The accurate real-time insights surfaced in NetBase allowed us to steer our client in the right direction and avoid overacting to an issue that wasn’t affecting them. Instead, we were able to position them as a valuable industry resource in a sea of misinformation and prevent consumers from switching to …

"You get a limited amount of your audience's time and attention when communicating via social media, so we closely follow Buzz and Sentiment, both to make sure our short messages aren’t being misinterpreted and to confirm we’re inspiring the right kind of conversation and not putting people off."

"Consumer data is so vast, and yet so important—it cannot be discounted. NetBase provides tools that quickly and accurately surface insights we can apply companywide, for maximum brand health and business growth."

"Post Offices are the heart of communities across the UK. Social insights from NetBase allow us to keep track of what’s going on at a local level, activate and engage with our customer base, and to ultimately, help our local post offices grow and prosper."

"At Arby’s we’re not about social selling. We are about creating brand affinity by delivering a delicious experience based on whatever people are interested in. NetBase gives us the insights to bring people into our restaurants and give them a reason to come back."