“Responding to products in high demand, we were analyzing our business on a daily, hourly in some cases and responding with new creative development. We would then push those assets through Monetate to maximize the opportunity that we were seeing at the time. We also elevated designer services available from …

"Social Proof is an important tool for us, as luxury wine customers care about the popularity and scarcity of products. Being able to communicate when our wines are selling out gives our customers a window of opportunity to secure our bestselling wines. We don’t offer many discounts so this is …