Monetate Testimonials

"In these situations where the segments are quite loosely defined and constantly evolving, both A/B testing and rulesbased personalization can have their limitations. That’s why we’ve explored 1:1 Personalization."

"We play in three separate markets—Maternity, baby, and kids—but there’s a huge overlap between these segments. It is hard to define who our customer is because maternity customers will likely be thinking ahead and looking at babywear, but they may also have kids already, so they’ll be interested in the childrenswear category too."