"We now have a very fast site that’s easier to navigate, as well as app-like features like add-to-homescreen and instant page transitions – in short, the best possible mobile customer experience available today."

“The new site will transform our customer’s experience of shopping with Debenhams on their mobiles. We now have technology that not only delivers a better, faster experience but allows us to keep pace with shoppers expectations’ whilst on the move.”

“Initially, we were exploring an iOS app but when we saw Mobify’s Progressive Web approach we knew we wanted to deliver an app-like user experience that was reliable, fast, and engaging.”

“By paying careful attention to how we differentiate our brand and how our shoppers interact with our products, Mobify helped us focus our shopping experience on our most valuable asset, our customer."

"Winning retailers have always looked at their value chain from customer experience backwards to avoid investments in backend changes that don’t impact the shopper. Mobify enables brands to drive digital transformation from a customer-first perspective with little risk and significant benefit across the entire enterprise."

“I really do feel like the Mobify team is just an extension of the Beyond the Rack team in all of our mobile efforts.”