“The combination of Mobify’s ‘start anywhere’ mobile customer engagement platform, and Evans Hunt’s talent for creating drastically better mobile design and usability, has delivered a Donald J Pliner site that is truly ready for the modern mobile customer.”
"We would build stuff for desktop first and not necessarily think about how it would affect the mobile site. New products or new page templates would ship on desktop and then mobile would follow a week or two or even longer at some point."
"Winning retailers have always looked at their value chain from customer experience backwards to avoid investments in backend changes that don’t impact the shopper. Mobify enables brands to drive digital transformation from a customer-first perspective with little risk and significant benefit across the entire enterprise."
"Mobify has given us what we would regard as a best-in-class mobile experience."
"Mobile was kind of off in a silo, where it had its own team dedicated to working on it, but it just could not keep up with the speed of several teams. It needed to brought up to the forefront and have an equal chance."
“Like a lot of retailers, our strategy is to make sure the omnichannel experience is seamless between channels. But while most companies can define what omnichannel is, not too many can change out all their systems quickly in order to move from theory to practice. Omnichannel is an ongoing evolution.”