“If we were going to do this project, it was imperative that we track the results to make sure we were spending time and money wisely.”
"Consumers who received the personalized experience viewed and engaged with recipes 3x more than consumers who received the static experience."
“Mixpanel’s core product works really well and helps us improve retention and engagement. Plus, Mixpanel’s solutions team is incredibly helpful!”
“It saves us a lot of coding time. Before, you had to wait for a developer or engineer to write the ETL script every time, which made testing cycles much longer. Mixpanel shortened the test-to-deployment cycle on the data side considerably.”
“Mixpanel made it easy for non-developers to create, launch, and measure a test, so we can now focus on the future.”
"In just 30 days, we gained deep insight into where our users are going and what to build next. I can rely on Mixpanel’s team—they deliver in every way."
"Custom Alerts helps me stay on top of my KPIs without spending my day watching a dashboard. I feel confident knowing Mixpanel monitors my metrics for me, and will let me know when we need to take action or when we reach a goal, based on the thresholds I've defined."
"To be able to self-serve insights and make quick decisions means we can try and take advantage of our smaller scale. It’s about being able to leap, grow, repeat—get something out there, review it, make a decision on whether we need to iterate on it, go again, or fail fast."
"Before Mixpanel, we could look at what people were doing on the website, but we couldn’t compare that to what they were doing in the app. We didn’t know how their initial experiences would affect their lifetime value. It was a revolutionary step forward to tie that together. It’s had a big impact for us."
“We require every new PM to learn how to use Mixpanel; it’s a critical tool for understanding our users. Without Mixpanel, everything would just stop.”
"With Mixpanel’s help, we increased user adoption of our Logistics app by 120% in just a few weeks."
"The reason why we moved to Mixpanel was two-fold. One was pricing. Mixpanel’s pricing based on monthly tracked users aligns better with our business. The second was having a user analytics solution with reliable data that we can trust."
"Mixpanel’s killer feature is letting us identify what needs to be done and how to do it in a cost-effective way. It’s letting engineering get out of the way of our business teams so everyone can do their jobs and innovate quicker."
"Mixpanel’s Signal feature helps us validate and discover the user behaviors that lead to higher retention. We can then use Mixpanel to take action on those insights with push notifications—it’s a killer combination."
"The effect of our data-driven approach with Mixpanel can be seen everywhere in the company—including the instant reaction to the pandemic and the hundreds of A/B tests which help create magical experiences for our users."