163 Mixpanel Testimonials

“If we were going to do this project, it was imperative that we track the results to make sure we were spending time and money wisely.”

“Mixpanel’s core product works really well and helps us improve retention and engagement. Plus, Mixpanel’s solutions team is incredibly helpful!”

“Being able to then tie Mixpanel events to our backend data is going to be big for us. Mixpanel helps makes our data more valuable.”

"With Mixpanel at everyone’s fingertips, GoDaddy has built a culture of experimentation where we put our customers first."

"We feel like Mixpanel is one of our key tools, because it gives us focus and the ability to dial in on the metrics and initiatives that can make the biggest impact on our business.”

“News sites need to have a product revolution. We really need to rethink from the ground-up exactly what it is these sites are doing. User analytics can help us.”

"By analyzing our users' behaviors, we're able to learn what they use our product for, how they understand it, and why they tried it. This gives us the knowledge necessary to not only reach the right kind of audience, but also understand our clients and offer them a better experience."

"Mixpanel informs everything and is really the basis of what we do here every day: using data to make better decisions. It really gives us an edge against our competition when we have greater insights."

“Being able to see the whole user lifecycle, and then go back and determine which campaign attracted them, allows you to slowly build a narrative around every type of user. Our market is really broad, so knowing we appeal to anyone with two or more email accounts was huge for us in driving growth.”

“Mixpanel took us from having an anecdotal understanding of usage to being a data driven team. Thanks to user analytics, we are able to better serve the officers who rely on our software to manage evidence that could be critical to solving a crime.”

“We can filter metrics by things like ticket close times, by order history, by region, or by country. With Mixpanel, we always know exactly where we need to add support resources.”

“We can trust our segmentations because we have their country, language, previous history, how many orders they’ve received, and more - all in Mixpanel. We can create different messages for each audience so the messages are more relevant and more interesting.”

"I love Mixpanel because it gives our team a clear and immediate window into how a newly released feature operates in the real world."

"The marketing team uses Mixpanel to same way as the rest of us. With Funnels, we measure performance per channel and at the campaign level."

“Our development teams are everywhere. With how complex other tools at the company are to implement, you really need everyone in the same room to make change, and it still takes forever. Mixpanel saves us so much time and makes it easy to stay data-driven.”