"More recently, our work with methinks has been all about discovery of new content for new and retained readers. We want to help readers explore different genres by introducing recommended authors and content based on what they enjoyed reading previously. To build a really valuable business, we have to know our customers at a deeper level. We have to model and explore personas in order to engineer the serendipitous moments where a reader discovers new titles when they are receptive to starting another read — the fiction audience isn’t monolithic, readers don’t enjoy content in the same ways, they may find an author they really like, get half-way through a novel and start reading other works from that same author, even as they continue to progress through their first discovery from that author — knowing that, understanding how people read is critical to building a best-in-class content discovery engine and cultivating brand loyalty."