"WaterFilters.NET has found unspeakable value in MerchantAdvantage's ChannelManagement tool with tracking in Chanalytics. ChannelManagement has allowed us in many ways to streamline multiple imports/exports of many different comparison shopping engines. Essentially, the work is done once and the tool does the rest. It has saved countless hours of manual work internally. On top of that, the ROI for these channels has increased significantly due to the ability to track profitability, even at the SKU level, offering the most accurate ROAs. Lastly, we have found unmatchable technology when it comes to building customized data feeds for some customers. When you have the ability to manipulate very specific data to scrub out html or modify prices, you don't have to be an Excel whiz, it can all be done with a few formulas."