"We chose Meltwater because we needed a platform that was accurate, easy to manage and doesn’t set restrictions on where we pull coverage or the volume we pull each month."

"For us, it was about identifying journalists who had the same opinion as us, adding them to our media list and sending out a segmented press release."

“We use Meltwater to change the conversation with our senior leadership. We can show impressions, reach, view-through rates, and which audiences we’re actually talking to — it’s all at our fingertips.”

"From the outset, we were able to track news and social media coverage to determine which channels were most effective for a medium-sized university on the UK's south coast, which is an area full with a number of similarly-structured higher education organizations."

"It's now easier and faster for me to compile reports that I can present to management. I can also provide the business development team with the real-time data they need, rather than waiting for one or two weeks for updates from an agency."

"For a fast-paced sector such as the gaming industry, we constantly need to be on our toes. We need all the media intelligence we can have to fully capitalise on what is trending in the industry. With Meltwater, DIFY is able to do that in double-quick time and we are …

"Before Meltwater, it was a constant challenge being able to accurately predict which cultural trends were likely to become widespread, especially in a fragmented and demographically diverse market like Malaysia."

“With the help of Meltwater, we could capture the mentions efficiently.”

"When it comes to voices on social media, we have strict criteria for who we work with. We need to know that their values are aligned with us and they care about those messages. They must have an audience that resonates with that message or human rights issues. Meltwater allows …

"It's very easy for me to use the Meltwater platform live or in advance to show real-time insights. We can filter by different metrics, depending on the campaign objective or what the supporting content was meant to do."

"Having a shared platform has improved the overall effectiveness of each group and has allowed them to streamline their operations."

“The greatest value that Meltwater has been able to provide us is the understanding of our audiences and some of the nuances that can come out of looking at real world conversations, as well as the human side of that customer understanding versus it being all ones and zeros.”

“It’s key to keep clients informed about how their campaigns are actually landing with consumers. Metrics are always a starting point for strategic adjustment and without great data you are just left with questions. Meltwater’s stream of information allows us to make informed decisions for clients and gives them something …

“We were spending a lot of time collecting all kinds of suicide information. This was not only extremely time-consuming but, worryingly, from a scientific and research point of view, suffering from data incompleteness.”

"The challenge for us was we didn't know when and where those conversations were happening, or what was being viral, unless those customers contacted us directly. The fact we're in more than 120 different countries, with customers having conversations about us in dozens of different languages, just added to the …