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"We measure success based on the quality of the articles, rather than the quantity. So, success for us looks like showing up in the right places, with the right messaging being conveyed. The reach of any campaign or any marketing activity is also more important than the number of placements. …
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"Meltwater helps us with media monitoring and their influencer tool gives us the possibility to take a far more data-driven approach to PR, which is a determining factor for an international company such as Saxo Bank."
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"The product features were exactly what we needed to really supercharge our digital communications, but we were also attracted by the quick support that’s available from the Meltwater team when we need it."
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“We need to be able to accurately gauge our share-of-voice across our competitors and we need to ensure we have a clear picture of customer sentiment. That’s hard to do when you’re working across multiple platforms and don’t have an easy way to collate and analyse data.”
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"What's awesome is the live updates - whenever new articles are published, we are notified immediately and it allows us to track share of voice easily. This has really freed up time and resources."
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"Back in 2017 we didn't have a really effective way of monitoring news about our company or our brands. It was particularly important to us, as we embarked on a global expansion, to be able to track the public conversation around our brands and products all over the world. If …
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"If it's being said online or in the media about Geely and our products, we know about it. That's so powerful for us. It means, for example, if we run a seasonal event or launch a new product, we're able to track how it's being received in the marketplace, even …
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"Meltwater had the highest quality data, coverage of Asia-based platforms, and a solid interface to review content. Also, all content was exportable."
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“Utilising Meltwater’s advanced selection filters and performance metrics analysis, we were able to identify local profiles in our required languages with high engagement rate, to best leverage their authentic user-generated video content produced in local languages (Cantonese & English).”
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"Overall, Meltwater has helped give us a more professional and structured way to communicate to both internal and external audiences. Importantly, Meltwater gives us accurate competitor intelligence and we can even keep tabs on what campaigns they’re running."
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"We can't afford to live without a media monitoring platform, but Meltwater goes one step further and connects our media monitoring needs to the influencers we want to engage."
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“Working with Meltwater has been easy from the get-go. The training sessions were simple to follow and relevant to our industry, enabling our team to start immediately.”
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"I check Meltwater daily to see how the brand is showing up across our media network, just to make sure that if we have a relevant campaign running that it is being talked about. It gives us a good indication of whether we need to focus more on a campaign."
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"Previous to partnering up with Meltwater, we didn’t have a structured way to benchmark our Marketing efforts against our competitors, it was more of a gut feel before. Now, we are able to quantify our share of voice, our campaign performance and proactively measure our efforts."
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"The consolidation of the Meltwater solution is great! Now, I don’t need to look at different platforms all the time to get the information that I want, I can get everything all in one place. I can see all of the social listening across the board and manage all of …