"People can often underestimate the impact of PR, or can't understand it's relevance to a campaigning organisation, and media monitoring tools allow us to showcase our successes and justify our existence. Our company name has many associations, such as the Stonewall Riots and football club Stonewall FC, however neither of …

"First, it gives us the reach, engagement and sentiment data that we're looking for, above and beyond our own channels. We're not just interested in understanding how our own posts perform, we want to know what the larger conversation looks like. Second, with the automation, we are able to automatically …

"I use Meltwaters Influencer Contact Database to find journalists who regularly discuss the field of research I'm promoting and then send them very targeted and personalised pitches. After using the influencer database to pinpoint who I should engage with, I then use Meltwater's media monitoring tool to track the coverage …

“If I can show a client a Meltwater dashboard, which is interactive, then that is so much more immediate than me showing them an Excel spreadsheet of the coverage they’ve got over the last week."

"The dashboard feature allows us to compare regions, competitors, other thought leaders, and so on. We can even get year-on-year comparisons of the coverage we’re receiving — whether that’s in Malaysia, China, Australia, New Zealand, or anywhere else in the world."

“It's important to have a broad understanding of what people are saying about your company. Sometimes, a negative review is helpful because that opinion is telling you something important which you might not have encountered before, and this gives us as a company the opportunity to deliver better products.”

“realme needed one platform and a good dashboard to help track and evaluate the global impact of our brand.”

"My absolute favorite Meltwater feature is the RSS feed, which was specially developed for GoStudent. I think it can be a game-changer for many other data-driven companies. Analysis and insights derived from Meltwater are extremely useful for me."

"Many of my clients have the perception that media monitoring is scary. However, measurement is crucial for brands to justify why their campaigns are effective. Using a range of metrics, I get a bigger picture of how the brands are performing. The more data sets the better as I can …

"Meltwater helps us track conversations around Coca-Cola in Africa through Daily Curated Executive Digests. The daily alerts help us to stay on top of what various media organizations and our communities are saying about Coca-Cola in Africa."

“We use Meltwater on a daily basis to get an insight into guest feedback and experience, but it also allows us to connect with them on a more personal level.”

“Our team will typically run analysis using Meltwater every quarter to understand the hotel’s social media reach and sentiment. On an ad-hoc basis, it’s really important to look at pre and post-event metrics.”

“We started to publish more user-generated posts to drive engagement and our aim to was to create more lifestyle content. We noticed that people tend to react more positively when they see content posted by their contemporaries."

"A big advantage of using the Meltwater platform is being able to produce insights rapidly, the social data is instantly available. We can then select specific time periods and locations and start analysis within minutes."

“One of the things that stood out to me when partnering with Meltwater was the Social Echo functionality. It clearly articulated the further reach that online news was getting across social media. Beforehand, we might have underestimated the impact that an article from a smaller publication could have. For me, …