38 Measured Testimonials

"When we signed on with Measured, Benchmarks helped us quickly identify channels we should evaluate for incremental lift."

"Measured’s incrementality tests helped us reveal the true incremental impact of our Facebook spend. The automated tests were easy to deploy, and the results gave us the confidence we needed to make impactful spend decisions and boost our efficiency."

"In one year we grew revenue 53% while our marketing spend only grew 15%. Measured has been a key partner helping guide efficient growth through marketing.”

"Thanks to Measured and ADM, we were able to find out how well our Meta campaigns were actually performing. They gave us the knowledge we needed to invest strategically instead of leaving money on the table."

"Measured provides us and our portfolio companies with a trusted common language for finance and marketing to agree on how to best invest in paid media. During the 2020 Covid epidemic they proved to be an invaluable partner helping us navigate a very challenging time in retail."

"Measured helped us dive deeper into TikTokʼs performance and understand its true impact on our new customer acquisition goals. Without Measured, we may have cut spend in what turned out to be a very lucrative channel."

“By using Measured’s Audience Testing, we got a clear picture of which customer segments responded best to our direct mail campaigns.”

“In a turbulent macro environment, the Benchmarks tool helps us understand how brands in our industry are approaching spend strategies and gives us insight into potential channel optimizations and future opportunities.”

"Measured gave us the proof we needed to convince our executive team that awareness ads were effective. Working with Measured was an excellent experience and investment that will definitely pay off as our business grows."

"In the first 18 months of working with Measured, we doubled our online business. Measured is a critical partner enabling us to tune into media’s contribution to our growth. We now have a laser focus on the incremental contribution of paid media, providing us the data to make smarter investment decisions."

"Measured led us on an incredible testing journey that ultimately landed on PMAX. With Measured, we were able to confidently understand the incremental impact of each tactic and can ensure profitable outcomes of every dollar spent."

"Measured's flexible testing methodologies allow us to better understand paid search's true business impact. Since partnering w/ Measured we've been able to deploy more purposeful budget plans that better maximize seasonal demand peaks - seeing double-digit top-line revenue growth in an industry facing post-COVID headwinds."

"Measured has solved the cross channel attribution problem through a creative approach anchored on really smart experimentation. Finally, we have a trusted cross channel media reporting tool for our portfolio companies that applies the finance concept of incremental contribution to media portfolio investment decisions."

“The Measured Media Plan Optimizer is at the center of all our digital spend.”

"Measured's scientific method is just what we needed to scale profitably - in spite of privacy changes, which I support. Great brands will prosper in times like this, with a clear vision, great partners like Measured, and by approaching digital media as a permission-based win-win between their customers and the brands they love."