"Facebook is a critical channel for building awareness and attracting new customers, but after the Apple tracking restrictions went into effect, attribution reports from the platform didn’t look right. Measured revealed that our Facebook campaigns were indeed still delivering strong results and showed us how to allocate our budget for …

“Measured gave us the confidence we needed to make big decisions and drive significant over-performance to our goals.”

"Measured led us on an incredible testing journey that ultimately landed on PMAX. With Measured, we were able to confidently understand the incremental impact of each tactic and can ensure profitable outcomes of every dollar spent."

“We are now empowered to make data-backed decisions, ensuring every dollar is allocated for maximum impact.”

"Having experimented with many incrementality measurement tools in the market, Measured's platform is by far out front leading the industry. Their incrementality insights deliver remarkable outcomes, decreasing CAC while scaling revenue to drive real business results. The combination of their team's expertise and the platform’s precision, reliability, and methodical approach …

"Cross channel attribution is a difficult problem to solve. Thankfully Measured's creative approach rooted in incrementality measurement has enabled us to unlock cross channel attribution reporting we can trust to inform our media investment decisions."

"One year ago, we assessed our options looking for a partner to help us answer the core question: What is the incremental contribution of our marketing spend. We were less intrigued with legacy MMM and MTA solutions, and now one year later we can confirm we made the right choice …

"Measured has solved the cross channel attribution problem through a creative approach anchored on really smart experimentation. Finally, we have a trusted cross channel media reporting tool for our portfolio companies that applies the finance concept of incremental contribution to media portfolio investment decisions."

"Measured gave us the proof we needed to convince our executive team that awareness ads were effective. Working with Measured was an excellent experience and investment that will definitely pay off as our business grows."

“I really find it valuable to our day-to-day job and it definitely helps us be better business partners to our clients.”

"Measured helped us dive deeper into TikTokʼs performance and understand its true impact on our new customer acquisition goals. Without Measured, we may have cut spend in what turned out to be a very lucrative channel."

"In the first 18 months of working with Measured, we doubled our online business. Measured is a critical partner enabling us to tune into media’s contribution to our growth. We now have a laser focus on the incremental contribution of paid media, providing us the data to make smarter investment …

“In a turbulent macro environment, the Benchmarks tool helps us understand how brands in our industry are approaching spend strategies and gives us insight into potential channel optimizations and future opportunities.”

"Thanks to Measured and ADM, we were able to find out how well our Meta campaigns were actually performing. They gave us the knowledge we needed to invest strategically instead of leaving money on the table."

"Measured gave us the data and tools to go beyond the limitations of in-platform reporting. It validated our instincts that Pinterest is a powerful channel for our brand, and made a demonstrable impact on some of our most important business metrics.”