38 Measured Testimonials

“We are now empowered to make data-backed decisions, ensuring every dollar is allocated for maximum impact.”

“By using Measured’s Audience Testing, we got a clear picture of which customer segments responded best to our direct mail campaigns.”

"What you guys are doing at Measured is truly game-changing. With your help, we're spending only on incremental sales - not on the sales that would have happened anyway. Your platform is helping us do this in every channel, in every campaign. What's this really mean? It means if a campaign is running at only 50% incrementality, we spend half as much and redeploy the balance to explore other channels."

"Measured provides us and our portfolio companies with a trusted common language for finance and marketing to agree on how to best invest in paid media. During the 2020 Covid epidemic they proved to be an invaluable partner helping us navigate a very challenging time in retail."

"In the first 18 months of working with Measured, we doubled our online business. Measured is a critical partner enabling us to tune into media’s contribution to our growth. We now have a laser focus on the incremental contribution of paid media, providing us the data to make smarter investment decisions."

"Measured led us on an incredible testing journey that ultimately landed on PMAX. With Measured, we were able to confidently understand the incremental impact of each tactic and can ensure profitable outcomes of every dollar spent."

"I see great improvements in efficiency for all brands I've ever implemented Measured with."

"Measured has been the most valuable marketing technology partnership we've added in 2020. We now have a trusted comprehensive cross-channel attribution solution, lining up media investment decisions to incremental metrics."

"TechStyle leans heavily on data to drive our ongoing marketing strategy and Measured consistently delivers insights we trust to make ongoing cross-channel media decisions. Attribution and measurement systems that require tracking users are failing due to increasing data-privacy restrictions, but incrementality testing and experiments will always deliver reliable results."

“With Measured, our marketing team can finally prove the value of our strategies and tactics. We no longer have to go with our gut. Now we have the data and analysis to dial in the best campaigns that will return the best ROI. It’s made a tremendous difference to our team.”

“The Measured Media Plan Optimizer is at the center of all our digital spend.”

"Measured's scientific method is just what we needed to scale profitably - in spite of privacy changes, which I support. Great brands will prosper in times like this, with a clear vision, great partners like Measured, and by approaching digital media as a permission-based win-win between their customers and the brands they love."

"Measured gave us the proof we needed to convince our executive team that awareness ads were effective. Working with Measured was an excellent experience and investment that will definitely pay off as our business grows."

"Cross channel attribution is a difficult problem to solve. Thankfully Measured's creative approach rooted in incrementality measurement has enabled us to unlock cross channel attribution reporting we can trust to inform our media investment decisions."

"Measured gave us the insight we needed to diversify with high confidence and low risk. That translates to higher revenue, greater agility, and the ability to ensure our media strategy keeps up with today’s rapidly changing advertising landscape.”