"When we signed on with Measured, Benchmarks helped us quickly identify channels we should evaluate for incremental lift."
"What you guys are doing at Measured is truly game-changing. With your help, we're spending only on incremental sales - not on the sales that would have happened anyway. Your platform is helping us do this in every channel, in every campaign. What's this really mean? It means if a campaign is running at only 50% incrementality, we spend half as much and redeploy the balance to explore other channels."
"Measured has been instrumental in helping us better understand the true incremental impact of our media investments so we can make optimally informed budget allocation decisions. The Measured team and their advanced optimization platform are an integral part of the day-to-day operations that drive our business forward."
"Measured gave us the insight we needed to diversify with high confidence and low risk. That translates to higher revenue, greater agility, and the ability to ensure our media strategy keeps up with today’s rapidly changing advertising landscape.”
“By using Measured’s Audience Testing, we got a clear picture of which customer segments responded best to our direct mail campaigns.”
“Measured gave us the confidence we needed to make big decisions and drive significant over-performance to our goals.”
"Measured's flexible testing methodologies allow us to better understand paid search's true business impact. Since partnering w/ Measured we've been able to deploy more purposeful budget plans that better maximize seasonal demand peaks - seeing double-digit top-line revenue growth in an industry facing post-COVID headwinds."
"In one year we grew revenue 53% while our marketing spend only grew 15%. Measured has been a key partner helping guide efficient growth through marketing.”
"In the first 18 months of working with Measured, we doubled our online business. Measured is a critical partner enabling us to tune into media’s contribution to our growth. We now have a laser focus on the incremental contribution of paid media, providing us the data to make smarter investment decisions."
"Measured led us on an incredible testing journey that ultimately landed on PMAX. With Measured, we were able to confidently understand the incremental impact of each tactic and can ensure profitable outcomes of every dollar spent."
"I see great improvements in efficiency for all brands I've ever implemented Measured with."
"Measured's incrementality measurement platform has been critical to shifting our customers from a correlative measurement approach to a causal view of media's impact on their business, driving portfolio diversification and resulting in growth."
“In a turbulent macro environment, the Benchmarks tool helps us understand how brands in our industry are approaching spend strategies and gives us insight into potential channel optimizations and future opportunities.”
"Measured gave us the data and tools to go beyond the limitations of in-platform reporting. It validated our instincts that Pinterest is a powerful channel for our brand, and made a demonstrable impact on some of our most important business metrics.”
“We are now empowered to make data-backed decisions, ensuring every dollar is allocated for maximum impact.”