"Measured has solved the cross channel attribution problem through a creative approach anchored on really smart experimentation. Finally, we have a trusted cross channel media reporting tool for our portfolio companies that applies the finance concept of incremental contribution to media portfolio investment decisions."

"The level of partnership we get with Measured is truly top-notch. The team is highly engaged and committed to ensuring success with the product, so I was able to feel completely comfortable with the reliability and accuracy of the data and reporting. The speed with which we’ve been able to …

"Measured led us on an incredible testing journey that ultimately landed on PMAX. With Measured, we were able to confidently understand the incremental impact of each tactic and can ensure profitable outcomes of every dollar spent."

"Facebook is a critical channel for building awareness and attracting new customers, but after the Apple tracking restrictions went into effect, attribution reports from the platform didn’t look right. Measured revealed that our Facebook campaigns were indeed still delivering strong results and showed us how to allocate our budget for …

"With Measured, we gained clear, definitive insight into one of our most profitable channels. It gave us the direction we needed to allocate our ad spend based on real data, not platform black boxes, so we can operate with insight and precision."

"We kicked off with Measured 2 1/2 years ago to help our international DTC brands make smarter cross channel attribution decisions. They have proven to be a high value partner, adaptable to the unique requirements of each brand and region. If you are a DTC brand looking to inform media …

“In a turbulent macro environment, the Benchmarks tool helps us understand how brands in our industry are approaching spend strategies and gives us insight into potential channel optimizations and future opportunities.”

"Measured helped us dive deeper into TikTokʼs performance and understand its true impact on our new customer acquisition goals. Without Measured, we may have cut spend in what turned out to be a very lucrative channel."

“We have deeply integrated Measured into our day-to-day workflow, and it has delivered exceptional results: driving smarter media investment choices and netting us big wins in incremental sales.”

“With Measured, our marketing team can finally prove the value of our strategies and tactics. We no longer have to go with our gut. Now we have the data and analysis to dial in the best campaigns that will return the best ROI. It’s made a tremendous difference to our …

“We are now empowered to make data-backed decisions, ensuring every dollar is allocated for maximum impact.”

“By using Measured’s Audience Testing, we got a clear picture of which customer segments responded best to our direct mail campaigns.”

“I really find it valuable to our day-to-day job and it definitely helps us be better business partners to our clients.”

"Thanks to Measured, our catalog program is now much more precise. We’ve become more efficient and optimized, which is critical with a higher-spend channel like catalogs. The insights we gained from Measured were worth every penny.”

"Measured provides us and our portfolio companies with a trusted common language for finance and marketing to agree on how to best invest in paid media. During the 2020 Covid epidemic they proved to be an invaluable partner helping us navigate a very challenging time in retail."