38 Measured Testimonials

“Measured gave us the confidence we needed to make big decisions and drive significant over-performance to our goals.”

"Measured has solved the cross channel attribution problem through a creative approach anchored on really smart experimentation. Finally, we have a trusted cross channel media reporting tool for our portfolio companies that applies the finance concept of incremental contribution to media portfolio investment decisions."

“The Measured Media Plan Optimizer is at the center of all our digital spend.”

“We are now empowered to make data-backed decisions, ensuring every dollar is allocated for maximum impact.”

"Measured provides us and our portfolio companies with a trusted common language for finance and marketing to agree on how to best invest in paid media. During the 2020 Covid epidemic they proved to be an invaluable partner helping us navigate a very challenging time in retail."

"When we signed on with Measured, Benchmarks helped us quickly identify channels we should evaluate for incremental lift."

"Thanks to Measured, our catalog program is now much more precise. We’ve become more efficient and optimized, which is critical with a higher-spend channel like catalogs. The insights we gained from Measured were worth every penny.”

"Measured’s incrementality tests helped us reveal the true incremental impact of our Facebook spend. The automated tests were easy to deploy, and the results gave us the confidence we needed to make impactful spend decisions and boost our efficiency."

“We have deeply integrated Measured into our day-to-day workflow, and it has delivered exceptional results: driving smarter media investment choices and netting us big wins in incremental sales.”

"Cross channel attribution is a difficult problem to solve. Thankfully Measured's creative approach rooted in incrementality measurement has enabled us to unlock cross channel attribution reporting we can trust to inform our media investment decisions."

“I really find it valuable to our day-to-day job and it definitely helps us be better business partners to our clients.”

"Measured deserves a lot of credit for being WAY out front on incrementality when many vendors in the attribution space were still really fixated on multi-touch attribution."

"Having experimented with many incrementality measurement tools in the market, Measured's platform is by far out front leading the industry. Their incrementality insights deliver remarkable outcomes, decreasing CAC while scaling revenue to drive real business results. The combination of their team's expertise and the platform’s precision, reliability, and methodical approach has consistently impressed me. Measured is always my top choice for incrementality testing."

"In one year we grew revenue 53% while our marketing spend only grew 15%. Measured has been a key partner helping guide efficient growth through marketing.”

"Measured gave us the proof we needed to convince our executive team that awareness ads were effective. Working with Measured was an excellent experience and investment that will definitely pay off as our business grows."