38 Measured Testimonials

“We are now empowered to make data-backed decisions, ensuring every dollar is allocated for maximum impact.”

“With Measured, our marketing team can finally prove the value of our strategies and tactics. We no longer have to go with our gut. Now we have the data and analysis to dial in the best campaigns that will return the best ROI. It’s made a tremendous difference to our team.”

"Measured provides us and our portfolio companies with a trusted common language for finance and marketing to agree on how to best invest in paid media. During the 2020 Covid epidemic they proved to be an invaluable partner helping us navigate a very challenging time in retail."

"The level of partnership we get with Measured is truly top-notch. The team is highly engaged and committed to ensuring success with the product, so I was able to feel completely comfortable with the reliability and accuracy of the data and reporting. The speed with which we’ve been able to gain insights into our marketing decisions has been amazing."

"I see great improvements in efficiency for all brands I've ever implemented Measured with."

“Measured gave us the confidence we needed to make big decisions and drive significant over-performance to our goals.”

“I really find it valuable to our day-to-day job and it definitely helps us be better business partners to our clients.”

“In a turbulent macro environment, the Benchmarks tool helps us understand how brands in our industry are approaching spend strategies and gives us insight into potential channel optimizations and future opportunities.”

"Facebook is a critical channel for building awareness and attracting new customers, but after the Apple tracking restrictions went into effect, attribution reports from the platform didn’t look right. Measured revealed that our Facebook campaigns were indeed still delivering strong results and showed us how to allocate our budget for maximum contribution to sales.”

"Measured has been instrumental in helping us better understand the true incremental impact of our media investments so we can make optimally informed budget allocation decisions. The Measured team and their advanced optimization platform are an integral part of the day-to-day operations that drive our business forward."

"Cross channel attribution is a difficult problem to solve. Thankfully Measured's creative approach rooted in incrementality measurement has enabled us to unlock cross channel attribution reporting we can trust to inform our media investment decisions."

"Measured’s incrementality tests helped us reveal the true incremental impact of our Facebook spend. The automated tests were easy to deploy, and the results gave us the confidence we needed to make impactful spend decisions and boost our efficiency."

"Thanks to Measured and ADM, we were able to find out how well our Meta campaigns were actually performing. They gave us the knowledge we needed to invest strategically instead of leaving money on the table."

"What you guys are doing at Measured is truly game-changing. With your help, we're spending only on incremental sales - not on the sales that would have happened anyway. Your platform is helping us do this in every channel, in every campaign. What's this really mean? It means if a campaign is running at only 50% incrementality, we spend half as much and redeploy the balance to explore other channels."