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"Facebook is a critical channel for building awareness and attracting new customers, but after the Apple tracking restrictions went into effect, attribution reports from the platform didn’t look right. Measured revealed that our Facebook campaigns were indeed still delivering strong results and showed us how to allocate our budget for …
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"Working with Measured for over a year they have proved to be a high value partner to our media planning and optimization practice. The Measured team has world class expertise in cross channel analytics on whom we have relied on to guide our media decisions using their incrementality measurement technology."
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"Having experimented with many incrementality measurement tools in the market, Measured's platform is by far out front leading the industry. Their incrementality insights deliver remarkable outcomes, decreasing CAC while scaling revenue to drive real business results. The combination of their team's expertise and the platform’s precision, reliability, and methodical approach …
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"We kicked off with Measured 2 1/2 years ago to help our international DTC brands make smarter cross channel attribution decisions. They have proven to be a high value partner, adaptable to the unique requirements of each brand and region. If you are a DTC brand looking to inform media …
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"What you guys are doing at Measured is truly game-changing. With your help, we're spending only on incremental sales - not on the sales that would have happened anyway. Your platform is helping us do this in every channel, in every campaign. What's this really mean? It means if a …
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"Measured has been the most valuable marketing technology partnership we've added in 2020. We now have a trusted comprehensive cross-channel attribution solution, lining up media investment decisions to incremental metrics."
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"TechStyle leans heavily on data to drive our ongoing marketing strategy and Measured consistently delivers insights we trust to make ongoing cross-channel media decisions. Attribution and measurement systems that require tracking users are failing due to increasing data-privacy restrictions, but incrementality testing and experiments will always deliver reliable results."
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"One year ago, we assessed our options looking for a partner to help us answer the core question: What is the incremental contribution of our marketing spend. We were less intrigued with legacy MMM and MTA solutions, and now one year later we can confirm we made the right choice …
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“With Measured, our marketing team can finally prove the value of our strategies and tactics. We no longer have to go with our gut. Now we have the data and analysis to dial in the best campaigns that will return the best ROI. It’s made a tremendous difference to our …
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"Measured has been instrumental in helping us better understand the true incremental impact of our media investments so we can make optimally informed budget allocation decisions. The Measured team and their advanced optimization platform are an integral part of the day-to-day operations that drive our business forward."
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“I really find it valuable to our day-to-day job and it definitely helps us be better business partners to our clients.”
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"Measured has solved the cross channel attribution problem through a creative approach anchored on really smart experimentation. Finally, we have a trusted cross channel media reporting tool for our portfolio companies that applies the finance concept of incremental contribution to media portfolio investment decisions."
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"Cross channel attribution is a difficult problem to solve. Thankfully Measured's creative approach rooted in incrementality measurement has enabled us to unlock cross channel attribution reporting we can trust to inform our media investment decisions."
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"Measured’s incrementality tests helped us reveal the true incremental impact of our Facebook spend. The automated tests were easy to deploy, and the results gave us the confidence we needed to make impactful spend decisions and boost our efficiency."